Search engine optimization (SEO) is the backbone of brands when it comes to online presence. Ranking higher on the SERP takes effort and time – and gets even more difficult with trends changing without notice. Google is an anamorphous search engine that is popular (and even notorious) for rolling out changes in its search algorithms quite often.
The year 2019 brought new updates from Google, some drastic enough to quickly move away from the usual SEO efforts used by professionals in the past. From V’s (video, voice, and vernacular) to a focus on local queries, Google is making a number of changes based on the evolution of internet consumption.
Let’s take a look at some of these changes and what they mean:
1. Content remains the dominant factor
To provide users with authentic, detailed and comprehensive information, website content will continue to be Hobson’s choice for boosting SEO efforts. Digital marketers and SEO mainstays need to focus on unique content that appeals to readers. The content should be in the realm of context and should not stray from the main line of industry events. It should not be a sufficient illustration devoted to self-esteem and highlighting the limited virtues of business.
In addition, the content should be so detailed that a bunch of promising content should appear to readers looking to get complete information on given topics and all its aspects.
2. Mobile applications to complete the SEO strategy
Sterling mobile apps offering a range of features and driving business goals among target customers will be the watchwords starting this year. However, a slight alteration in the Google ranking factors will be the element of importance and popularity. These applications are developed to bring together users from social networks and through online forums.
A warning to the SEO community: insist on building exclusive business apps, finely tuned to business ads. These apps should allow easy lead generation and full sales.
3. Local queries and Google My Business to amplify results
Google wants us to mature and start researching local business interests with interest. For a small business or an SME with a limited scope of activity, it is essential to register on Google Maps. Having a business profile with Google My Business adds another level of authenticity and improves results with local search queries.
4. Multiple languages to provide information on the website
Google has gained credibility as the ultimate source of information across the world. To promote the idea of globalization, websites presenting information in several languages are preferred in all geographic areas.
In other words, the website should be easy to translate to reach a global audience. Therefore, to generate more clicks and meet user preferences, SEO professionals should consider tweaking their websites to enable multiple languages.
5. Research by video, voice and vernacular
Since the estimate of users looking for specific products or services is 320 million worldwide, Google has decided to take a step in this area. As a strong clue to our always insightful SEO managers, websites will be localized through voice searches against a given set of keywords spanning industries. Websites must program the lines of code accordingly to decipher and process voice requests.
In addition, according to a recent study, Internet users in vernacular languages have experienced immense growth. Over 70% of Indians prefer to surf local language content. Video has a similar story to tell and is responsible for 75% of total mobile traffic in India. Over 95% of online video consumption is in vernacular languages.
The entire digital ecosystem is evolving and the focus is more on the 3Vs of digital media: video, voice and the vernacular.
6. Online forums and communities with ingenious reviews
Businesses and websites are manipulated to rank through real-time user reviews. Operating on such a principle, explicit algorithms are written where metadata taps into user reviews targeting a product line or service. Such an idea is quite broad; it is about recording opinions for or against a particular product in online forums.
Here as a concept for SEO efforts, we need to consider what people think of us in forums and how our business or website is perceived. Adequate measures should be taken to gradually refine it.
7. Image optimization is crucial
Google searches are largely inundated with images, forcing SEO professionals (especially those who work for e-commerce websites) to make immense fortunes from such a prospect. – long time product images are imbued with relevance in relation to their texture.
8. Review the most crucial ranking metrics over and over again.
In general, backlinks are rightly viewed as a big search effort. Since they have a significant impact on searches, they are heavily exploited and are one of the most important black hat SEO practices. So, as an antidote to such a threat, the behavior of users on any of the navigation links is subjected to constant scanning.
For SEO engineering, such an aspect can hardly be overlooked. It is important to create a cluster of content in a given context where websites are searched against a given query.
Likewise, links should be built from a range of websites that dominate a given niche and not the other way around. Additionally, unwanted traffic should be avoided at all costs. A content strategy must align perfectly with the demands of the target audience. A good content strategy will be one that offers solutions to the customer’s questions and doubts at every stage of the buying process.
9. Videos leading up to the next shift
In seeking information, one generally develops a solidified and largely integrated knowledge through videos rather than reading volumes of data as a textual representation. In other words, Google is ready to handle the data by assigning a number to every aspect of video interaction. The number of views, likes or dislikes received, video sharing, comments, etc. will be calculated.
This tectonic shift in favor of videos should alert SEO managers to sympathize with video explanations highlighting any process in any given industry. Additionally, the objects discussed in media content are typically captured through advanced machine learning as deployed by Google for such an underlying reason. For SEO, videos that are just another version of the preferred content, followed by a brief summary of information.
10. Fast results and faster return on investment with personalized searches
User preferences and past actions play a decisive role, as interactions with a given keyword are manipulated. As such, those navigating the ever-expanding ocean of SEO must be tactful enough to capture at least (and best) a single interaction with all clients / customers classified as hot leads in a geographic area. specific.
In such an effort, PPC campaigns must be executed while giving Facebook ads a boost to get the crowd to click through to the website in a given industry. The underlying benefit is that when the search is for a keyword or such query, the website pages relevant to the keyword or search query will start to appear in the SERP organically.
11. Submit multimedia content protected by copyright and third parties to Rest
Google is improving in all kinds of multimedia contexts, including music and videos. To ensure a good luck and fortune draw for our websites, we must also navigate the stream of originality and must restrict the placement of copyrighted or owned videos and multimedia. others. For best results, skilled graphic designers should be engaged to cut out and store images with the company name and logos.
Likewise, artists can be contacted on platforms such as SoundCloud to obtain their consent to the use of their work. They usually agree because it cross-promotes them. Finally, upcoming artists and talents should get a boost by including their work on the website. In short, in all circumstances and in all weather originality should be emphasized, and duplicity and questionable play should be discouraged as Google’s eyes and sight improve.
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)