Seo strategy

13 useful tips to boost SEO strategy

Top row, left to right: Nick Reese, Brittany Hodak, Kevin Getch. Second row, left to right: Jeff Cayley, Leila Lewis, Jason Khoo, Shu Saito. Third row, left to right: Kristin Kimberly Marquet, Solomon Thimothy, Thomas Griffin. Bottom row, left to right: Syed Balkhi, Matt Diggity, Amine Rahal.

Search engine optimization (SEO) can make all the difference between a business that gets noticed and goes to the background. However, companies looking to increase their visibility don’t necessarily have the capital to invest tons of money in expensive SEO strategies.

Fortunately, there are several ways to increase your SEO without spending a fortune. We asked members of Young Entrepreneurs Council to share their best profitable strategies to increase SEO. Their answers are below.

1. Analyze industry data and share it

In my last three companies, our # 1 SEO strategy has been to find industry data, analyze it, analyze it, and release it to the public as an API or as a website for business people. consumers. Data is everywhere, but meaningful information from huge, hard-to-use datasets that everyone knows but doesn’t know how to make sense of has major appeal for links. Of course, spending weeks pouring billions of data points with a data scientist isn’t glamorous. When you’re done, however, if you’ve created something that moves the entire industry forward, bond building suddenly becomes easy. Build a consumer-driven website for the data or API where you need attribution if the data is being used and the links are almost on their own. Nick reese, Senior Guide

2. Decide on which keywords you want to rank for

The first step to improving your SEO is getting a very clear strategy on what you want to rank for. Use a free tool like UberSuggest.com to see what people are looking for and what your competition is doing. Next, make a list of three to five terms that you want to rank at most. Spend the next quarter creating content that specifically addresses these terms and paying special attention to optimizing your posts. Make surereindex your content after you write it. Then share or syndicate on other sites to help build your inbound links. Even posting on your own LinkedIn or Medium page can help improve your rankings! Brittany Hodak, Main speaker

3. Understand your customers‘ Needs

Better understand your customer and their needs at every stage of the customer experience. You should know your client better than he knows himself. This allows you to develop content that really resonates with them and provides value and a great user experience that users and search engines love. Better develop a comprehensive strategy that meets their needs by providing valuable content and experiences. You know your customer and know how to develop the right message and the right content to meet their needs. It’s about being in the right place at the right time. Not that hard. Be better at following whats work, adapt and optimize everything. Kevin Getch, Webfor

4. Start with a technical SEO on site

Keep it simple. An effective strategy can be broken down into three parts. First, make sure your site is technically SEO optimized. Google Search Console has all of your answers on page load speed, sitemap, page errors, broken links, meta descriptions, and more. Second, know your customer and what they’re looking for. What queries are they looking for? How can you create content to help them and have legitimate value? Third, create a strategy to create content that is well done and that is truly valuable to your customer. Google will take care of the rest if your technical SEO is well done and your content is genuinely valuable. Jeff cayley, Global cycle

5. Use keywords on your digital channels

Using keywords in your social media nicknames, names and bios can help your pages appear at the top of a search result. As some of the most visited websites in the world, social media platforms naturally have a high SEO. Use this to your advantage! Incorporate your keywords into all of your social media pages so these results appear at the top. Next, make sure your Facebook, Instagram, etc. clearly communicate what you’re doing and can easily direct users to a website to learn more. Leila lewis, Get inspired by public relations

6. Create new content consistently

No matter how advanced or mature the SEO campaign is, you always need more links and more content. The best way for a business to work on SEO with little investment is to create systems across the business that consistently deliver new, relevant content to the site (ideally once a week) and continue to have opportunities to. generate links to their site. . Bonding can be as easy as going out and adding value to the community. Go speak at local events, join a podcast, or write a guest post for a website. The most important thing here is to grow your feature portfolio so that you can snowball into bigger and better organizations that would like to introduce you. Whether you hire an SEO agency or work in-house, link building and content are the engines of success. Jason khoo, Zupo

7. Examine short and long term SEO in the wake of COVID-19

Consider how the COVID pandemic is affecting SEO strategies, both short term and long term. Even if the pandemic ends, its effects will be long lasting. For example, short-term SEO strategies include posting relevant content about how the coronavirus immediately affects your industry, whether it’s medical services or food delivery. You can also update your business page for local search terms and coronavirus trends. Long-term SEO goals include writing content that answers questions your customers might have after the pandemic, such as reopening strategies and online options you’ll continue to offer your customers. Your efforts to incorporate short and long term SEO goals will change as the pandemic unfolds, so always use your creativity in Mad 2020. Shu Saito, All filters

8. Define your target audiencethe problem Declaration’

Every time we launch a new blog or clients website, we start the SEO process by defining the problem statement for that target audience. Once we define the problem and the weak spots of this audience, we do some keyword research around that phrase and start developing long lasting blog content. Our content is at least 2000 words long and is based on this keyword topic. Keyword density ranges from 1 to 2%. This helps us to start ranking quickly. Kristin kimberly marquet, Marquet Media, LLC

9. Write better content

You need to make sure that the pages on your website are attractive and relevant to your target audience. Research the keywords that are most relevant to your topic and make sure to include these keywords in your main header, meta description, and subheaders. Make sure your content is relevant with these keywords. Making your content relevant improves your website traffic, reduces the bounce rate on your pages, and makes your website a priority. Solomon Thimothy, OneIMS

10. Update your top ranked pages

Look at your pages that rank almost very well on the search engines and rewrite them. Use your website analytics tool to find out which pages rank above 10 but below one. Prioritize these pages and target them for a redesign. Add details, examples, and answers as appropriate. Include customer testimonials or user-generated content wherever you can. Update statistics and refresh images on the post. Go through your list, then give it a few months to see how it has improved. Then start over. Thomas griffin, OptinMonster

11. Add schema markup to your content

Anyone Can Improve Their Websites SEO by adding schema markup to their content. Schema.org provides all the information you need to tag content appropriately so that search engines recognize what your content is about. This is a free effort that only requires some effort and research. If you find it overwhelming, you can always download free or freemium plugins that will do the job for you. Adding schema tags is a simple yet extremely powerful way to make your content stand out and display it at the top of search results. Syed balkhi, WPBeginner

12. Do your research and avoid quick fixes

One hundred percent of my income comes from SEO. It made me an entrepreneur. In my experience, companies looking for cheap or quick fixes usually run into problems. Trying to implement advanced SEO tactics without fully understanding them can end up doing search rankings more harm than good. High quality content that engages your audience is essential for more than SEO, but it’s far from free. Even if you write it yourself, it costs you time. There might be issues with your website structure or on-page SEO, but you will need to perform a technical audit and implement the necessary changes. My team spends a lot of their time developing and testing SEO tactics that get things done with Google. But these are deployed on sites with optimized content and a robust site architecture. Simply put, there are no shortcuts. Matt Diggity, Digital Marketing

13. Donation‘t Over-Optimize

Focusing on keyword density and placement is often what keeps potential SEOs from ranking success. Often corresponding to the researcherIntent and writing a well researched and insightful article is a better ranking strategy for a competitive keyword. Instead of stuffing yourself with keywords, focus on writing the best article possible. Provide more valuable information than your competitors articles and make them more visually appealing with photos, graphics and infographics. Most importantly, make sure you answer the question your researcher has in mind directly. put onDon’t beat around the bush or tack into tangential matters. Matching search intent and maximizing the quality of your article are crucial ranking factors that are often overlooked in favor of older strategies. Amine Rahal, IronMonk Solutions