Seo content

14 strategies for creating SEO content that lasts

Top row, left to right: Saurabh Shah, Ryan D. Matzner, Kyle Goguen, Ryan Meghdies, Kalin Kassabov. Middle row, left to right: Kristin Kimberly Marquet, Tyler Bray, Matthew Capala, Syed Balkhi, Kaitlyn Whitman. Bottom row, left to right: Amine Rahal, Samuel Thimothy, Andrew Schrage, John Turner.

In a world where algorithms and content trends change, it’s important to prioritize Search Engine Optimization (SEO) to keep up with the competition and allow your audience to find you. When creating content, you’ll want to appeal to current trends so that you can actually reach your target audience. However, it’s also important to follow proven best practices that give your content a lifetime no matter how many times the search algorithms are updated.

To help, members of the Young Entrepreneurs Council shared tips for creating sustainable and SEO friendly content. Follow their advice for publishing coins that stand the test of time.

14 strategies for creating SEO content that lasts

  1. Be authentic.
  2. Create a landing page with basic search phrases.
  3. Make your content relevant to your site.
  4. Focus on the customer journey.
  5. Balance quantity and quality.
  6. Create long content.
  7. Post useful content.
  8. Invest in what your target audience is already reading.
  9. Make it a priority to help your customers.
  10. Have a plan to recirculate your content.
  11. Maximize the value you provide.
  12. Track consumer behavior.
  13. Add visuals to written content.
  14. Get to know your local audience.

1. Be authentic

Create authentic content. It will go a long way in getting backlinks and establishing your domain knowledge. It will also open up opportunities for content collaboration which can be very powerful from an SEO perspective. –Saurabh Shah, InstaLend Corporation

2. Create a landing page with basic search phrases

A good landing page with the right keywords and the right research will always rank well. This is the most effective way to include key phrases and questions that people are looking for, as well as to highlight information that is still relevant. If you have a solid landing page, you should only need to update once a year rather than constant maintenance. –Ryan D. matzner, Powered

3. Make your content relevant to your site

Always create SEO optimized content thatis relevant to your site. Your blog, for example, should have a specialization that targets a specific group of people. Don’t create content that is too broad, as this will stifle your ability to attract the right customers. Another tip is to choose a niche that has enough topics or subtopics to write about so that you can regularly blog posts. –Kyle goguen, Pawstruck

4. Focus on the customer journey

Stop thinking about SEO and start thinking about the customer journey. Who is this content for? Be extremely specific. What problem do they have? Describe it for them. What will I solve for them? How am I going to solve it for them? What should they do next? Building content this way is a lot of work, but it will get you the best SEO possible now and in the future. –Ryan meghdies, Marketing Tastic Inc.

5. Balance quantity and quality

There is no quick fix for ranking your content. It comes down to a combination of quantity and quality. You need to post fresh content consistently to give Google a lot of material to index. Working in several different formats is also useful: blogs, videos, infographics, etc. Posting on hot topics is also important for SEO and makes your content relevant to the immediate needs and interests of your audience. –Kalin kassabov, ProTexting

6. Create long content

Producing long blog content (over 2000 words) works well for us. We include a keyword density of 1 to 2 percent with internal links. –Kristin kimberly marquet, Marquet Media, LLC

7. Post useful content

Post legitimately useful content: an instructional guide, a product comparison, domain-specific content that people in your industry always need. Make it as user-friendly as possible and SEO will take care of itself. We all know what optimized content looks like that isn’t friendly to humans. –Tyler bray, TK Trailer Parts

8. Invest in what your target audience is already reading

Research what your target audience is reading and invest in similar content. There are a number of platforms that tell you which articles are the most read in your industry and demographics. Do this research and create content that your audience finds useful and informative, then optimize it properly based on best practices. Give your audience what they want, in an authentic way. –Matthieu capala, Alphametic

9. Prioritize helping your customers

You should always focus on the type of content that best helps your customer. Answer your customer’s question. Make your content easy to read and understand. Add images and graphics that help them. The more you ask yourself whether or not your content is useful for your customers, the better. Search engines will automatically reward you for it. –Syed balkhi, WPBeginner

10. Have a plan to recirculate your content

Write content that you can recirculate. SEO won’t always be a thing, so you need to be creative about where you post things to capture your audience. If you can attract readers to a newsletter and then repost it on social media, your content will be useful and valuable to you and your subscribers. –Kaitlyn witman, Rain plant

11. Maximize the value you provide

Make your content king, as they say. Your goal should always be to maximize the value you provide. Always cite plenty of sources, keep your language clear and simple, and write honestly. This way, your audience will naturally share your content and engage with them in a way that organically increases your SEO metrics. –Amine Rahal, IronMonk Solutions

12. Track consumer behavior

Focus on the consumer. Honestly, this is the only constant in the content creation process. Algorithms are basically trying to figure out what your audience wants, and trends are unpredictable. You want the algorithms to catch up with your content and not the other way around, and the only way to do that is to be on the cutting edge of consumer behavior and create content with that information. –Samuel Thimothy, OneIMS

13. Add visuals to written content

Visuals can take the form of infographics, checklists, images, or even videos. This will never go away as it is simply a more popular and engaging way for your readers to digest your content, resulting in better SEO. –Andrew Schrage, Money Crashers Personal Finance

14. Get to know your local audience

The best way to write SEO optimized content is to know your local audience. Local search queries like or buy and close to me are up 200%. If you can merge more local keywords into your content, you can expect a steady increase in the number of interested consumers. –John Turner, SeedProd LLC

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