Seo strategy

A holistic approach to content and SEO strategy: Lee Odden on Marketing Smarts [Podcast] : Marketing podcast

What does it mean to have a holistic approach to content marketing and SEO strategy? Since this is precisely what Lee Odden calls in his new book, To optimisethat’s exactly what I asked him when he joined me for the latest episode of Marketing Smarts. All content First, Lee said, it means “being mindful of […]