From location targeting to beacons, location-based technology opens up a world of possibilities for marketers. But it’s also complicated, as new features and use cases seem to emerge every day. In an effort to break down some of the most important “geo” concepts to provide a better understanding of the basics – and a starting […]
It’s 2017, and most entrepreneurs are fully aware that they need search engine optimization to give their business a boost. Using its power, they can drive more traffic, increase SERPs, and improve conversion rates. But what business owners (and even some digital marketers) fail to realize is that SEO isn’t that easy to master. A […]