Seo strategy

11 SEO Strategy Trends That Should Dominate Digital Marketing

Search engine optimization (SEO) is the backbone of brands when it comes to online presence. Ranking higher on the SERP takes effort and time – and gets even more difficult with trends changing without notice. Google is an anamorphous search engine that is popular (and even notorious) for rolling out changes in its search algorithms […]

Seo strategy

Why You Need Keyword Benchmarking In Your SEO Strategy

The algorithms have been unleashed: they are breaking out of their dark and mysterious rooms and crawling through the SERPs to administer their sentence. They reward or punish accordingly. Does it sound like the opening scene from a horror movie? While it could very well be, fear not – we’re talking about SEO strategy here. […]