The ability to target niche or smaller audiences in specific countries is critical to your success in international SEO. It can determine whether a business succeeds or fails. But too often the only option site owners think they have is widespread geographic targeting by IP or a single language spoken by the majority of the […]
When it comes to search marketing in China, Baidu is an essential component. In fact, as of this writing, Baidu represents 78.4% Google’s 1.9% Chinese search engine market share (Sogou is 13.8%, Haosou 2.2% and Bing 2%). However, to be successful in the world’s most populous country, your strategy must go beyond SEO and how […]