Seo strategy

3 ways to safely diversify your SEO strategy

To diversify through loan note

Do you only focus on this #1 spot? Do you constantly Google the terms of your main service or product and see where you stand? You might be addicted to leaderboards!

But Google is constantly changing. With hundreds of algorithm updates and changes per year, there are no set-in-stone guarantees: your rankings may change overnight. And if you are this focused on number 1, you may be more willing to use drastic SEO practices. This in turn can lead to a manual penalty or an automated filter removing your site from the face of the Google planet.

Instead, here are 3 safe, long-term ways to diversify your SEO strategy:

1) Expand your horizons on search terms or queries.

Longer search terms can bring new traffic to your website that might not have been generated by basic service terms like plumber.

People search differently and are now looking for more specific things such as commercial plumbing contractors for example.

You can work to attract this long-tail search traffic with content.

2) Contents.

Adding fresh and new content to your site can help you increase your visibility on Google while attracting new visitors. This new content could include very specific service or product pages or blogs.

Blogging can let you show that you’re the expert in your field by offering helpful advice, answering people’s questions, and generally being an authority figure in your industry.

Using keyword research and focusing on longer keywords that have search volume can help increase traffic and attract those who are ready to buy.

3) Social media.

have your business actively engaged on social media websites gives you another opportunity to represent yourself online. Through Facebook, Twitter, Pinterest, Instagram, or whatever, you can connect with new, existing, and potential customers on a more informal, even one-on-one platform. Actively sharing and posting interesting and engaging content can help drive visitors to your website and learn more about who you are as a business.


Your SEO strategy cannot just focus on rankings. Instead, diversify your online strategy by using different tactics to help drive traffic and sales to your website. Rather than putting all your eggs in one basket and focusing on risky tactics to get your website to rank, diversifying your online strategy will help your business grow with a safer long-term solution.