Consumers are using the Internet more than ever to purchase all kinds of products and services and to learn more about a topic. You need to devise strategies to get your website to the top of the search engine list. By researching keywords, you become aware of customer needs and changing demands. Some search terms are used very commonly on search engines while others are used less frequently. Keywords used very frequently are shorter because they are generic terms.
Conversely, less popular keywords are longer because they are more specific. The most results are generated by short search terms. However, the majority of the search terms used are long tail keywords. The term “long tail” was coined by Chris Anderson to explain marketing tactics aimed at audiences with specific needs that are less frequently searched for on search engines. To get the most out of your search engine optimization plans, you need to incorporate long-tail SEO strategies in a number of ways:
1. More web pages: Instead of creating a single web page and promoting it using a single search word, create more pages specifically for unique products or services. This increases the chances of being ranked higher when a user types in a long tail keyword. It’s always better to create new content than to modify the existing one to make it suitable for long-tail keyword research.
2. Specific web pages: Short keywords are the most popular among users and therefore generate a lot of competition. More established businesses will rank higher on a results page generated by typing in a short keyword. Small businesses will be pushed to the bottom of the pile. By using more specific keywords targeted to unique products or services, you will decrease competition. Big brands dominate the search results page using short keywords. If you used long tail keywords, your website will appear higher on the results page.
3. Easy Navigation: Less specific keywords will entice a user to browse a particular website, but may not generate sales. People who are inclined to make a purchase use longer, more specific keywords. By using long tail keywords, you don’t get a lot of traffic, but you get the right kind of customers, which increases the chances of making a transaction. Design these pages so that the user is easily directed to the payment page.
4. Perfect Keyword: Choose a long tail keyword carefully. It should not be so specific that it does not generate results. At the same time, it shouldn’t be too general that the results page is dominated by established brands. You need to know very well what attracts customers to your website by knowing the current needs. There are also great tools for generating keywords online. Even if your long tail keyword puts you at the top of the ranking page but hardly anyone searches using that term, the traffic to your website drops dramatically.
5. Bidding for Keywords: Finally, you need to decide whether you want to buy long tail keywords or not. If you are targeting an audience for a niche market and are planning to bid on keywords, it is best to go with long tail keywords. Since there is less competition, the cost of pay per click is considerably lower.
The use of search engine optimization techniques has become essential as more and more people turn to the Internet for their needs. A strategy must be devised to allow search engines to crawl better and at the same time be easily accessible to users. Since keywords are an important part of most SEO tactics, choosing wisely is important. Incorporating long tail keywords will rank your website higher, create more sales, and cost less.