TTHE HOLIDAY SEASON is upon us with consumers ready and eager to spend. With pent-up demand caused by the pandemic and a reason to celebrate this year as the world slowly reopens, you can expect a busy and fast-paced jewelry shopping season. You can also expect more competition for the same consumption dollars. What will you do to ensure that your jewelry store receives its fair share?
Now is the perfect time to completely rethink your SEO strategy. You’ll want to look at your optimization process, vacation specific elements, and any related campaigns that you run.
Here are five tips to improve your SEO and make this year your best!
1. Make sure your local business listings are accurate.
Your first duty is to make sure that all of your local business listings online are accurate. This includes your website, Yelp, your Google business profile, and others. When someone searches for the name of your jewelry store, what happens? Act like your customer and see things through their eyes. Keep accurate contact information, including phone number, address, email, and more. You’ll also want to check your store’s hours of operation and update any holiday changes. It’s always a good idea to review your company profiles at least once a year and remove any old information that appears in search results. Remember, you can’t make a sale if your customer can’t find you.
2. Write high quality content that people want to read.
Content is the basis of SEO. This is how Google knows your website is relevant. If you want to make sure your site shows up in search results, you need to provide Google with what consumers are looking for. Writing high quality content is a skill and just producing keyword stuffing articles or paragraphs won’t be enough. Google knows the difference between lazy fill writing and quality content. Be careful when trying to gamble on search engine results. You want to focus on writing for your jewelry buyer rather than writing just for Google. People buy from trusted sources that they like and know. Focus on helping the jewelry buyer with useful information first, then helping Google to discover your content. This is how not only will you rank effectively, but also make the sale. Your customer pays you, not Google.
3. Improve the user experience on your website.
The way people use your website has a huge effect on your search results. Google now takes a customer’s overall user experience into consideration to determine how it ranks one jewelry business relative to another.
Is your site easy to use? Does it charge quickly? Is the navigation clear? Can people easily find what they are looking for? Do your visitors stay on your site for a long time or do they leave quickly? All of these metrics are now considered critical ranking factors for Google. It is crucial that your website provides its visitors with the best possible experience.
4. Make your site mobile friendly.
With mobile e-commerce sales growing from $ 1.8 trillion in 2018 to $ 3.56 trillion in 2021, your jewelry website absolutely needs to be mobile-friendly. This is no longer an option. And especially considering that many people rarely use a desktop, everything is just a click away in their pocket on the phone. Visualize your site the way your consumers would see it. Take out your phone and try to order something. Is it easy? Making your site mobile-friendly and as smooth as possible is one of the fastest ways to increase your jewelry sales.
5. Hire an SEO expert.
Basically, most SEO is common sense. These are things you should be doing anyway, if you knew what you were doing. The problem is, you are a very busy jewelry store owner who wears multiple hats. Do you really want to wear one more? An SEO consultant or agency can evaluate your site and do an audit. They know what to look for and can advise you on what keywords you’re currently ranking for and what you can do to improve your results. They can help you prioritize your SEO strategy and give you a list of action items to help your site immediately. Using the services of a real SEO expert will easily pay off.
In conclusion, time is running out. The holiday season is upon us and in a few months the year will be over. What you do now will have a lasting effect on the success of your jewelry store. Follow these five simple steps and make this the best year ever!