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SEO is constantly evolving. What worked in 2020 might not work in 2022. That’s why it’s important to stay one step ahead and constantly adapt your SEO strategy by following SEO experts like Alex Chapman fromBrisbane SEO Partners.
So to help you on your SEO journey, let’s discuss 5 simple tips that will help you build an SEO strategy that will dominate in 2022!
Tip #1: Produce quality content
For your SEO strategy to work in 2022, you need to produce top-notch content that is not only relevant and informative, but also engaging and visually appealing.
The power of Google lies in its algorithm which prioritizes relevant, high-quality information over everything else, including low-hanging fruit like bonus offers or freebies.
Your content should be able to capture the attention of your target audience and persuade them to stick around long enough to take action.
That said, writing for your audience isn’t just about including the right keywords, it’s also important to write in a way that makes sense and people are interested in. To help you do that, I’ve put together some tips on how best to approach writing content so that it’s both engaging and accessible:
Find your target audience and tailor your content accordingly
It’s important to know who you’re writing for so you can tailor your style and tone of voice accordingly.
Who are they? What do they like? What do they know about the subject?
Answering these questions will help you produce content that resonates with your target audience.
Write for humans, not search engines
Even though keywords are important, you should never sacrifice the quality of your content to try and squeeze in as many keywords as possible.
Not only will this make your content difficult to read, but it will also be a major hindrance for your readers.
Remember that ultimately you are writing for humans, not search engines.
So as long as your content is relevant and informative, you’re on the right track.
Use images, videos and infographics to break up your text and make it more interesting
No one wants to read a huge wall of text. So break down your content with images, videos, and infographics to make it more visually appealing.
Not only will this make your content more readable, but it will also help you get your point across more effectively.
Keep your content short and sweet
People have a short attention span, so it’s important to keep your content short and sweet.
Get straight to the point quickly and avoid rambling on unnecessary details.
If you can get your point across in a few sentences, even better.
Edit, edit, edit!
Last but not least…
Be sure to edit your content before clicking publish
Check for grammar and spelling mistakes and make sure your content flows smoothly.
If you can, get someone else to proofread it to see if they can spot any errors you may have missed.
By following these tips, you’ll be well on your way to producing top-notch content that will help you dominate the SERPs in 2022!
Tip 2: Follow the evolution of Google’s algorithms
Google is constantly changing its algorithms. What worked last year might not work this year. That’s why it’s important to keep up to date with the latest changes and adapt your SEO strategy accordingly.
Google’s algorithms have had a big impact on SEO history and website rankings (and revenue).
For example, Florida was created to help with search engine optimization because it contains many common words found in sitemaps or web pages that are relevant in different industries.
The Panda update was rolled out to target low-quality websites with thin content. This caused many sites (especially e-commerce) to lose traffic because their pages were not deemed useful or relevant enough.
Penguin’s update targets sites that participate in link schemes, which violates Google’s Webmaster Guidelines.
Hummingbird’s update is designed to better understand searcher intent and match it with the best content.
RankBrain is an AI system that helps Google interpret searches and provides results.
Mobilegeddon was an update that rewarded mobile-friendly websites.
These are just a few examples of how Google’s algorithms have changed over the years and how these changes have affected SEO strategies.
As you can see, it is important to keep up to date with the latest algorithm changes so that you can adapt your SEO strategy accordingly.
One way to do this is to subscribe to Google’s Search Central blog. This blog will provide you with all the latest updates and changes made by Google to its algorithms.
Another way to stay up to date is to follow SEO experts like Alex Chapman of SEO Partners Brisbane. These experts will often share their insights on the latest changes and how to adapt your strategy.
Tip #3: Focus on mobile optimization
Mobile traffic has grown year on year and it will only continue to grow. In fact, it’s predicted that by 2025, mobile devices will account for 72.6% of all internet traffic.
That’s why it’s important to make sure your website is optimized for mobile devices. That means having a responsive design that fits all screen sizes, fast loading times, and easy navigation.
Tip #4: Improve your site speed
One of the ranking factors considered by Google is the speed of your website. If your site is slow, it will likely rank lower in search results.
There are a few things you can do to improve your site speed.
First, make sure you’re using a good hosting provider.
Second, optimize your images for the web.
Tip #5: Create more backlinks
Backlinks are links from other websites to your website. Google considers backlinks a vote of confidence for your site. The more backlinks you have, the higher your site will rank in search results.
There are several ways to build backlinks.
One way is to create high quality content that other websites will want to link to.
Another way is to post on other blogs and include a link to your website.
And finally, you can contact other websites and ask them for a link.
By following these tips, you’ll be well on your way to building an SEO strategy that will dominate in 2022! Stay ahead of the game and adapt your strategy as needed and you’ll be sure to see success.
Do you have any other tips for building an SEO strategy in 2022? Share them in the comments below!