Driving more web traffic to your blog or landing page can lead to more conversions, sales, and higher Google rankings. But how can you generate more organic traffic with fierce competition? The best way is to improve or increase your SEO strategy.
If you rely on online consumers to discover your blog or product page through searches, you need to prioritize increasing your SEO tactics. Why? According to BrightEdge Research, 68% of internet engagements begin with an online search. In addition, the first page of Google receives the most clicks and 75% of users will not click further than the first page results. So, in this article, I share the importance of amplifying your SEO techniques and show you practical SEO tips that will improve your ranking position.
Why should you care about improving your SEO strategy?
Several reasons come to mind when considering why you should improve your search engine optimization strategy. One of them is that it helps you stay relevant in the competitive SEO market. And, without a sustainable SEO strategy, no one will find you online. For example, when I was writing this blog post, people had already done over 5.6 billion searches on Google alone. Meanwhile, bloggers have published 5.4 million blog posts and counting.
Source graph: Worldometer
Figures show that search engines serve billions of people daily. They are people who are looking for answers or solutions to their problems. Do you see why increasing your SEO strategy to keep up with search trends is so vital? It allows your audience to find you online.
How to Improve Your SEO Strategy to Improve Google Search Ranking
The main reason for SEO optimization in marketing is to improve your ranking position and drive targeted organic traffic. So, the SEO tips below are proven, so consider them carefully.
1. Develop a keyword strategy focused on user intent
Yes, you need to pay attention to user search intent right now! Why? Because Google places a strong emphasis on creating relevant content. I mentioned briefly above that Google’s main goal is to improve user experience, and one way to make the search engine giant happy is to create content pieces based on user intent. ‘user.
Search intent or user intent represents the motive or purpose of the user performing a search. Therefore, it is essential for fueling your SEO strategy because matching a user’s intent to search online helps you drive quality organic traffic. However, to develop a solid keyword plan with search intent in mind, examine your competitors to see what they are doing to gain traction on search engine results pages (SERPs).
First, define if your topic is booming in search results and if it matches the search intent of your readers. The idea is to figure out what topics and keyword phrases your audience types into Google to find relevant content.
2. Revamp Your SEO Techniques With Topic Groups
A topic group is an important blogging tip for the best SEO performance. And smart marketers are using this SEO trend to gain website popularity and rank on SERPs. Applying topic cluster SEO tactics correctly can mean the difference between a boring website and a high-converting site.
What are thematic clusters?
Subject groups involve a category of related web pages centered around the content of the pillars. In other words, it is a group of interconnected blog pages built on main content that points to a broad topic. This type of content provides several internal linking possibilities and helps keep readers engaged on your page longer, increasing time on page and SEO rankings. Remember that these indicators help Google to better position your site.
Note that topic clusters start with strong pillar content and include relevant internal links to topic cluster pages. This SEO technique is vital because it allows more pages of your site to rank on searches by providing informative content to user queries. Therefore, to rank better on search engines, thematic clusters are among the best solutions. Why? Because they provide answers to new search queries, such as the “what, why, and how” of a search.
How to create subject groups
To create topic clusters, select a topic for your target keyword and develop subtopics related to your pillar content. Then, link those pages to your pillar content to establish your authority. This SEO content creation technique is one of the best ways to appear in searches and improve your rankings.
3. Examine competitors’ content structure
Another essential area of competitor research is to study the content or structure of your competitors’ pages. It lets you see why their blog posts are generating traction and driving web traffic, how they structure their content, and how you can improve yours.
But where do you start? Start by evaluating the first pages of your topic on Google. As a result, enter your search terms into Google to see which pages are ranking for the keywords. Also watch:
- Featured excerpts
- Google answer box
- People have also asked
- Searches related to
Then select the most relevant web pages and click on the URLs to see how they structure their blog posts. Your content rating gives you an edge over your competitors. How? You will have more information on:
- Content Length
- Article structure
- blog format
- And more
It allows you to create better content than your competitors. This step is essential because a healthy page structure and in-depth content improve the user experience (UX). In addition, it allows Google to correctly index your pages. These activities help increase click-through rates and search rankings.
4. Apply Image SEO for Best Results
Visuals are amazing content marketing elements that make your site and content more engaging. But it would help if you optimized the visuals you use on your blog and website for SEO purposes. This way, you make it easier for search engines to find you online.
Image SEO refers to optimizing photos and other visuals for SEO to allow Google bots to read and understand the purpose of the image. This process is ideal because it improves content visibility and increases SEO rankings.
For proper optimizations, look at image size and file format. Large photos reduce website speed, which is not SEO friendly. So, reduce or compress the images if necessary.
More Ways to Optimize Images for SEO
To maximize content marketing ROI, optimize your photos for humans and search engines. The following image optimization tips will help improve your SEO effort.
- Produce original image assets that can be linked.
- Optimize alt text, image titles and captions.
- Use the correct image format.
- Create SEO-optimized image filenames.
- Use lazy loading for images.
- Add your photos to the sitemap.
- Make sure all images are mobile-friendly.
Therefore, before uploading and posting image content, make sure to apply the image SEO tips above. Verify that images and alt text match the content to strengthen your SEO techniques and drive results.
5. Vary your backlink profile
A remarkable element of SEO is inbound links, but inbound links should be from reputable high authority websites. This means considering two useful sources when creating your backlink profile.
Sources to Consider
- The type of backlinks to your site: are they dofollow or nofollow links? Yes both link types are important for SEObut a dofollow has more weight.
- Examine the authority of the websites you get inbound links from.
Why is diversifying your link profile important for SEO?
Varied backlink profiles are crucial for three tangible reasons. It tells search engines that:
- Your content is valuable.
- Inbound links are natural.
- Your website is credible.
It’s a fantastic way to tell search engine crawlers that you are applying white hat SEO techniques, as opposed to black hat SEO tactics.
How to vary your backlink profile
- Create different anchor text and avoid exact anchor text matches.
- Select websites with a diverse PageRank to balance your link portfolio.
- Develop content worth sharing on social media.
- Produce data-driven blog posts and reach out to publishers who may feature the content on new media platforms with links to your site.
- Create links across multiple web pages.
- Accept nofollow backlinks as they provide useful referral web traffic.
It’s time to improve your SEO strategy
The main goal of amplifying your SEO efforts is to attract more organic web traffic, boost leads, and improve Google search rankings. Understanding what works is only part of the process, but applying the tips is the only way to get results.
Given this, implement pointers as shown above. Then test your SEO performance to determine what works, what doesn’t, and make any necessary adjustments. Do you have more hacks to improve SEO results? Please tell us in the comments below!