Seo strategy

6 expert tips for small business SEO strategy in 2022

Are you ready for small business SEO in 2022?

If you still struggle to formulate a strategy, you are not alone. The uncertainty surrounding pandemic-related business disruptions and changes in consumer behavior is keeping marketers and SEO professionals on their toes.

To help SMEs and marketers, we asked our network of experts, “What’s your best SEO advice for SMEs as we head into 2022?” “

From business networking to sharing customer stories, here are the top tips for small businesses looking to improve their search rankings.

1. Tap Emerging Research Trends

Jeff riddall, Senior Product Manager at OneLocal, advises all companies to focus on optimization around thematic groups of intent-based keywords at every stage of their customer journey, as Google continues to refine its algorithm and its ability to determine what content seekers are really looking for.

“Small businesses should look for keyword opportunities and content gaps where they can add value by answering specific questions from their customers,” he says.


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Additionally, Riddall advises small businesses that introduce e-commerce through Shopify, Amazon, or other similar platforms to be aware of what is needed to optimize their product pages in these environments and what content is required to complete and take. in charge of their products.

“Modern SEO is all about optimized content marketing; and those who are able to provide their customers with timely and relevant content and answers to their product-related questions are most likely to improve their visibility in search, ”he adds.

2. Plan your content wisely

Clarentino aduk, Managing Director of Clarini Online Marketing, recommends that local businesses start producing content on their website regularly, if they aren’t already.

“They need to start thinking less like a local business and more like a media company,” she explains.

SEO consultant Anatolii Oulitovskyi Says, “SEO is a long game, but you can increase speed with the right strategy and the right implementation. “

“Go deep, not deep, into your content strategy. Create authoritative content. Location is the key to discoverability, ”says Sigharth Iyer, SEO manager at resulta.


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He adds: “Be the thought leader in your niche and showcase your expertise. Confidence signals will be decisive for domination. Get these reviews, testimonials, and industry recognition. Prioritize accessibility, inclusion and user experience in your messaging, sales process and customer journey.

Rebekah Conway, Content Manager at Sweet Digital, recommends small businesses take a holistic approach.

“Link your messaging, social media, PPC and content strategies to increase reach and engagement, and increase the chances of achieving campaign goals,” she says.

3. Use the right keywords

Shiva Kumar Vogalaboyina, Sr. Digital Marketing Analyst (PPC Expert) at Visaka Industries Limited suggests that small businesses focus on long-tail keywords when creating content. This strategy will help you earn more snippets which will drive a good amount of traffic to your website.

Ulitovskyi agrees and adds, “Content and links remain the main ranking factors. So, covering these keywords helps in getting ranking positions faster. Paid tools allow you to find such keywords. Then manually check and filter out irrelevant topics.

“The last step is to choose the priorities. Less, but quality remains the key, ”he emphasizes.

Rod buckle suggests that when you send Google review links to your customers, you should use the background search query to match your brand with your main keyword and watch your list fly.

In addition, “You will get a score of 100/100 when you have the correct keyword domain URL.” Making less than eight edits on any page makes your SEO easier, ”says Anna evans.

4. Connect with businesses in your area

Svetlana stankovic advises small businesses not to copy large ones.

“Find your niche and connect with other small businesses in your area. Engage with others by doing something for your community. No matter the size of a business, there are always unique topics to cover in a meaningful way, ”she explains.

5. Share customer stories

Consultant in digital organic growth Souhrud Potdar encourages entrepreneurs to start writing short stories about their daily interactions with customers at any stage of their business, from investigating and comparing products to actual sales or after-sales service.


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“Embed these stories into your website with basic SEO applied and share them on social media. As simple and small as it may seem at first, it can attract more people to your brand and take you a long way, ”he adds.

Riddall agrees and tells businesses to “Make it easier for customers by including reminders and links to your Google business profile, Facebook or other relevant review pages.”

In reality, Amanda leeman, SEO manager at Adept Marketing, says your Google business profile might be more important to generating leads than your website.

“Make sure it’s completely full. Be sure to use keywords in your business descriptions. Ask for opinions and don’t forget to add and complete all of your services, ”she suggests.

6. Be resourceful

“Everything you need to rank on Google is available when you do strategic Google searches. The formula is there ”, says Brandy harworth, owner of LocalAdz.


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Riddall recommends that small businesses and SEO professionals harness the power of tools that automate online review requests and management, as reviews have a big impact on local search or map pack visibility, but can take some time to manage.

“Review requests can be easily triggered based on specific customer actions, such as purchases or completed appointments.

Similar solutions can be used to help respond to reviews, which is also important in demonstrating the responsiveness of a business.

Beyond increased organic authority and visibility, obtaining and responding to reviews online is an increasingly critical engine of business growth, ”he explains.

The only thing certain about 2022 is that it brings continued uncertainty. However, small businesses that are attentive to and positioned to meet the needs of customers and researchers and to meet them are expected to make the biggest gains this year.

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