The Spanish language is one of the most widely spoken languages in the world and its users have a huge market to choose from. If your website is in Spanish, you need to know what you’re getting into when it comes to SEO. Whether or not you’re reading this article now, it’s worth thinking about what your strategy will be before launching a new language on the web.
Here are 7 tips to help you get the most out of marketing your Spanish website:
1. Localize content beyond simple translation.
Although it is important to translate your site and its content into Spanish SEO, it’s not just about copying and pasting everything into another language. This can promote poor SEO, as Google will view this type of work as a purely mechanical, shoddy effort to achieve high search engine rankings. You need to localize content in Spanish to really connect with potential customers and rank higher in search engines based on the information you provide, not how good it is in another language.
2. Use titles and subtitles with words people will actually search for
Spanish SEO is different from English SEO in that search engine users in Spanish-speaking countries have different topics and interests than Google.com. Since you’re targeting a different market, you need to make sure to include these words in your title tags and subtitles to ensure you’re speaking directly to them. Think about what they would say, rather than just copy/pasting the same thing into the Spanish versions of the same content.
3. Make the translation as close to the source content as possible (but without plagiarizing!)
Breaking the language barrier is difficult to achieve, especially since many companies use human translators for this purpose. The best way to make sure you don’t plagiarize is to find people who can write in both languages and make sure the translation of your written content is as close to their original work as possible (but no plagiarism! ).
4. Keep SEO strategies in line with SEO strategies used for your non-Spanish language sites
Since Google has made it clear that it does not index Spanish sites the same way it indexes English sites, you should be aware of these changes and be prepared to report any low rankings or penalties accordingly. . Additionally, you should use the same strategies for your Spanish site as for your other sites. For example, add a rel=canonical tag to allow users to find the latest version of a page on a different domain.
5. Use keywords like “content” and “informative” in all your titles (and use them often!).
Don’t just force words like “content” into every title you create, but also make sure they’re used as often as they would be at home! Most importantly, don’t try to cram the keywords “informative” into every title – it can be overused and look like you’re trying too hard. Your written content should be informative and you should use active keywords to ensure people find valuable information on your site.
6. Be sure to include specific keywords in your titles and subtitles!
Many businesses will put the same words in their titles or headings as they would in their native language. While this might be a good idea, it’s not really effective if you use the same words on a website in a language different from your native language. Instead, try to include specific words that work well with your page’s context, such as “content” or “tips” when relevant.
7. Make sure your website is easy to read and use
Even if your website looks good, it won’t rank well in Spanish if it’s hard to read and use. Make sure the font, colors and images make sense in the Spanish language! This will help you rank higher on Google and connect with more people who are looking for a Spanish-speaking audience online.
As you can see, SEO is a challenge that requires as much research and strategy as it does translation. Although Google works hard to index Spanish websites, they don’t do it the same way as English or German sites. This means that you have to be very careful when doing SEO for a Spanish site!