WASHINGTON, April 1, 2020 / PRNewswire / – Only 30% of Small Businesses Use Search Engine Optimization (SEO), According to new survey from The Manifest, a business news and instruction website. SEO is key to ensuring that a business can be found online, which is more important than ever given recent social distancing guidelines shutting down physical stores.
However, SEO takes time to show results, which is probably why 70% of small businesses don’t have an SEO strategy in place.
“SEO is a long-term initiative that can take months to bear fruit,” said Matt satell, SEO manager in a venture capital company Mechanism. “Companies often decide to prioritize other fast acquisition channels.”
However, businesses should use SEO to improve visibility and online traffic for less. The manifesto revealed that 5 affordable SEO strategies small businesses should use are:
- Keyword research and targeting
- Local search engine optimization
- Mobile optimization
- Content creation
- Link building
SEO is affordable and easy to learn
Most businesses have SEO success without paying an expert: almost two-thirds (62%) rely on internal employees to manage their SEO strategy.
About 77% of these internal employees work on SEO in addition to other responsibilities.
According to The Manifest report, “Most small businesses don’t hire experts to manage their SEO, which shows that they can still implement effective strategies by training teammates internally.”
Additionally, 53% of small businesses started their SEO strategy within the past three years. This shows that basic SEO doesn’t take long to learn.
Small businesses can see SEO results without hiring outside expertise, but SEO companies or consultants can further boost their success.
SEO makes your business visible to customers
A keyword is a word or phrase that people type into Google to search for content. Businesses need to incorporate the right keywords into their website to rank on the first page of many search results.
This is why 70% of businesses that invest in SEO use keyword research and targeting.
Most people only look at the first page of Google results. If your business isn’t ranking on the first page, you’re missing out on valuable visibility.
Keyword research is an easy way to get good rankings on Google. Start-up is free and basic research requires little time and effort.
Businesses Should Pursue SEO For Affordable, Long-Term Marketing
SEO is an effective and affordable strategy for any business to increase its visibility. With the closure of physical businesses during the pandemic, more people are shopping online than ever before. You need to use SEO to make sure these people find your business online now and in the future.
Even though a brick-and-mortar business is temporarily closed due to the COVID-19 pandemic, it can now implement an SEO strategy to attract customers when it reopens.
The Manifesto’s 2020 Small Business Referral Survey included 500 small business owners and managers across the United States
Read the full report here: https://themanifest.com/digital-marketing/small-business-seo-strategies-2020.
For any questions about the survey, a commentary on the findings, or a presentation from the industry experts included in the report, contact Kristen herhold at [email protected].
About the manifesto
The Manifesto is a business news and instruction website that compiles and analyzes practical business wisdom for innovators, entrepreneurs and small and medium enterprises. Use The Manifest as an accessible travel guide every step of the buyer’s journey. With three main offerings – data-driven references, step-by-step guides, and agency shortlists – The Manifest strives to make your business goals a reality.
SOURCE The manifesto