Seo content

9 tips to create your best SEO content this year


As public opinion changes, algorithms change, and new information comes in, it’s important to keep your SEO content up to date.

If you want your business to be successful, ride the wave.

Don’t base your trading decisions on statistics that are years old or on strategies that have fizzled out. Adapt, recognize your audience and never skimp on quality, especially when it comes to your content.

But what is SEO content in terms of marketing? And why is it so vital?

You must use SEO content

If you’re not using SEO content to its best advantage, you’re behind. Not just behind the Gen Z tech wizards, but just about everyone.

In 2021, a study found that 89% of companies rely on organic search as the most powerful distribution channel.

The sales skills you were taught ten years ago just don’t work anymore.

There is no other solution: if you want your business to make sales, you have to use SEO content effectively.

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How to become a fantastic SEO content writer

We now know that not only good but great SEO content writing is essential. But how do you plan to go about it?

The first step is to take the time to educate yourself.

We’ve talked about this topic a few times before, including a few handy SEO tactics.

Here I have put together even more up-to-date advice. Follow them to keep your head above water when you get started with SEO content writing.

1. Search for your keyword (s)

You’ve probably heard of keywords before. These are the words and phrases that people type into search engines to find content. Keywords are how you can get your content seen by the public.

Before you start writing, make sure you have at least one or two keywords to work with, if not a few more.

You can use paid SEO tools (this is probably necessary if you have a larger business or a network of sites). Semrush and KWFinder are two great choices.

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Semrush and access to its powerful data will set you back $ 99 / month, while KWFinder starts at just $ 29 / month.

Free tools aren’t a bad idea if you’re just starting out, like Ubersuggest. However, keep in mind that you will get much better data with a paid tool.

How do you find a good keyword? I made a table that tells you where the sweet spot is.

You need a relevant keyword, but also one with a good data score weak in competition you therefore have a place in the ranking.

Image created by author, August 2021

Once your keywords are ready, you can start the real work. Roll up those sleeves.

2. Organize and write

This step is ignored by many high school students, as well as by less than expert writers. But organizing your work upstream is vital.

Not only will this help you align your thoughts and keep you on track when you get distracted, it will also speed up the writing phase itself.

Determine what you want to say, put it in a logical order, and add any necessary notes or quotes that you will use.

Being prepared in advance will save you headaches in the long run.

3. Now forget the keywords

I am sure you are confused. I just told you to find keywords for your content, and now I want you to forget about them?

There is a method to madness, I promise.

My point here is that you shouldn’t just focus on your keywords.

What should you be concerned about? The subject itself.

Make no mistake, you need keywords to drive search results. However, according to current Google algorithms, quality has a higher value.

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This will take practice, but over time you will learn how to incorporate SEO keywords into your content naturally. In the meantime, there are more important things to focus on.

4. Go deep and focus on the reader

The more in-depth your writing, the better you’ll like Google’s algorithm. Not only that, but your readers too.

And all of this, always, comes back to your readers. Your audience controls your business – they are necessary for you to thrive and even exist.

So, when writing your SEO content, try to look at things from your reader’s perspective. A few things to keep in mind:

  • Who is your audience?
  • What keywords are they using?
  • What information do they need?
  • Why do they need this information?

5. Take frequent breaks

Here is a rule that I have experienced on my own, since my fingers first touched the keyboard and my tired eyes realized I couldn’t go on for long. At least not all at once.

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Take a break. In fact, take breaks as often as you can.

Writing takes gray matter and a tired mind does not write well.

Writing also requires creativity. I don’t know about you, but I tend to have mine in quick bursts.

I’m not saying you’re missing your deadlines. But if you can, try to take a little time for yourself once every half hour to two hours.

This can take anywhere from five to 10 minutes, or just 60 seconds if you are very busy. But take a Pause.

Make sure to take a longer break every few hours to recharge.

Another tip? Try bouncing back and forth between projects you’re working on to refresh your brain and focus on something else a bit.

6. Optimize links

This step is essential. You should use two types of links in your content:

  • Internal: Links to your business website. It could be a relevant store, contact page, or blog post.
  • External: Links to external sources used to back up your claims and give depth to your article.

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These are essential for creating SEO content, but you have to be careful. Linking to poorly reputable sites or using outdated information will only hurt rather than help.

Include about one to three internal links for a 1,000 word article, as well as about five to seven external links, depending on the content itself.

7. Edit, then edit again

Another mandatory step that many miss is that you absolutely must edit your work.

After editing your article, take one of those breaks I mentioned. Maybe working on another project that you had to for a while.

After? Go back and edit again. Maybe even go on another round after that.

One missing comma can ruin an entire room, so you don’t want to miss anything crucial.

If you ever aren’t sure you’ve caught it all, get a second set of eyes. It couldn’t hurt, could it?

8. Make good use of social media

Here’s a tip for boosting your content after the fact. Instagram, Twitter, and Facebook are all social media freaks that brands use to promote their SEO content.

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It’s a free and easy way to reach your audience, not to mention that it becomes necessary as well.

Create an account or two, whatever you can manage, and be sure to post content at least once a week. Ideally, you’ll post a few times a week, up to 1-2 times a day.

Here’s a way to connect with your consumer at their level.

9. Do original research

Readers are inundated with blogs that are copies of copies of other articles. Don’t take all your sources from another site: find your own.

Using original sources is vital for SEO today, and it’s not too difficult to do.

A quick tip is to Google your main keyword, open the 10 results on the first page, and give them a deep read to start your search.

You can also search for specific keywords as well as [statistics] Where [facts] to find information relevant to your article.

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It’s time to become an SEO content expert

No more excuses.

If you want your business to rise to the top, now is the time to sharpen your SEO content skills. With a little dedication, a willingness to learn and go with the flow, and an eye for detail, you will go a long way.

Once your content stands out, you won’t have to spend all of your time reaching out to others for a sale. People will come to you.

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Featured Image: Thepanyo / Shutterstock