Business websites are an essential part of your business’s online presence. They work when you’re not working, sleeping or on vacation. Since websites are living systems, they must be easily searchable, functional and user-friendly.
Whether you’re trying to make your website searchable using SEO or want to learn how to do it, you’ve come to the right place.
SEO can seem complicated at first, especially for beginners. However, there are a few things site owners can do now to take advantage of search engines. Here are the steps we will follow to build an effective SEO strategy:
1- Install an SEO plugin
First of all! Your website will not be indexed by Google unless you request it. To get started, you need to install an SEO plugin for your website. These plugins could be Yoast, Rank Math and All in One SEO for WordPress. All of these SEO plugins have free versions that you can use.
2- Create new content with long-tail keywords
Keywords are an essential part of on-page SEO. Keywords (words and phrases) describe what your content is about, and the ones you choose to include in your content will determine the type of traffic you get. These keywords can be both short or long.
Short-tail keywords are search terms that contain no more than three words, while long-tail keywords contain more than three words. Using short-tail keywords and long-tail keywords has its benefits, but focusing on long-tail keywords while creating content is a great SEO tactic. They get less search traffic but will generally have higher conversion value because they are more specific.
Once you have researched and decided on the keywords you will target for each web page, remember to include them in page titles, meta descriptions, subtitles, content, URL and images. And be sure to update your copy regularly because search engines love fresh content.
3- Focus on building backlinks
Backlinks are links from one website to a page on another website. They are crucial because organic search engine rankings tend to be higher for web pages with a high number of backlinks.
When it comes to building backlinks, you should never think of buying links from other websites because there is something called “Domain Authority”. Essentially, you should always focus on getting links from websites with high domain authority. The more authority a site has, the more authority it can pass to your site.
But how to create backlinks? In most cases, your linkable resource will be great content that others will want to link to. A second option would be to find websites that still link to outdated or broken pages and present them to include your links instead. The last method to get backlinks is to do guest blogging. By writing blog posts on websites or using websites like Quora and Haro, you can easily build backlinks to your website.
4- Do not underestimate other search engines
Despite Google’s dominance in search and many other areas, you cannot ignore the fact that there are other search engines as well, especially if you are doing business globally.
According to Stat Counter StatisticsGoogle dominates the search engine market with 92.47%, while Bing has 2.31%, followed by Yahoo and Baidu.
5- Make user experience a priority
User experience is becoming more and more important. In addition, it has an impact on SEO. Site owners should be concerned about their website’s user experience, especially now that Google is taking it seriously and considering it a ranking factor (see details of major web vitals here).
If you want a great user experience, you need to focus on more than the visual aspects of your site. You should also consider its functionality and performance. Optimize images, add caching and performance plugins, and design for all users. Did you know that web accessibility boosts your search engine optimization (SEO) efforts and improves your website’s organic search ranking?
6- Create Google Search Console and Google Analytics accounts
The free Google Search Console tool notifies you when Google is unable to crawl and index your website pages. Plus, you get helpful tips on how to fix crawl errors.
Google Analytics, on the other hand, provides information about your website’s traffic sources, your main content, and what your visitors do on your site. Some of the important data can be accessed by installing the Monsterinsights plugin if you are having trouble setting up a Google Analytics account.
With these two free tools, you can monitor your website traffic, find out how your website ranks on Google, and inspect your URLs.