Seo content

An up-to-date guide to good SEO content versus bad SEO content

Are you a good or a bad SEO professional?

If you are like most people, you would place yourself firmly in the first category.

But just wait a second. What if I told you that even if you don’t deliberately create keyword stuffed content or pages stuffed with manipulative links … you could still participate in bad SEO?

It’s true. Even if you avoid the obvious pitfalls, there is plenty of room for missteps that don’t even sound like mistakes.

The reason? Google.

Google makes several major updates to its algorithms each year while tweaking things hundreds of times here and there. Indeed, Google is completely dedicated to creating a more unified, accessible and high-quality search experience for its users.

Your content should support this mission.

If not, each update will drag your SERPs further and further down the page.

If the latest news about Core Web Vitals or other algorithm changes have left you feeling like you just don’t know what to do to stay in Google’s good graces, fear not.


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I just have the guide for you.

5 bad SEO mistakes to avoid in your content

When it comes to SEO, Google ultimately cares about one thing: that you present quality content on topics that you are an expert at in a manner that is easy and enjoyable for your audience.

With Google now a few 1.2 trillion searches per year, they have become more adept than ever at sifting through and ranking all those sites on the web.

And they don’t have time for bad SEO practices like:

1. Poor quality quotes

It is a good form to cite your sources, but be careful who you cite.

Google considers links to other pages as a vote of confidence on the content of this page. When you provide a link as a reference, you are effectively telling Google that you think that content is valid and credible.

(This is why backlinks are so valuable.)

Normally this is a good thing. But when you link your site to another site with a more dubious reputation, Google takes notice.


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As you create your content, be on the lookout for:

  • Sites that have been flagged for misinformation or misinformation.
  • Quotes for YMYL content where the author or their credentials are unclear on the page.
  • Sites with a Alexa rank it’s over 100k (indicates little or no traffic).

PS. Here’s a quick guide on how to use Nofollow, just in case including that link or quote is unavoidable.

2. Articles that are really too long

It’s good to create the most comprehensive, comprehensive content possible, but that doesn’t mean you’re trying to write a longer article than your competition. In fact, you shouldn’t write a word more than you need to.


Content that is too long can have just as bad an effect as thin content on the user experience.

To verify this study by the Nielsen Norman Group, which tracked people’s eyeballs as they browsed a web page. The digitization model that suggests people read less the further down the page is is strongly associated with negative user experience.

Conclusion: Write effective content, not endless content.

3. A lack of titles

Here’s an open secret: Want to snag one of those coveted snippet spots? Use titles, above all if you write a list.

It is true that the sections H2 and H3 help guide readers. Using them every 300 words or so gives the brain a quick break and helps keep the eye from getting lost. It also helps break down that unsightly wall of text that will never be read.

However, titles are also important in SEO. They are a great opportunity to use keywords.

They also help provide the page structure for Google and serve as powerful indicators of the subject of the page.

4. Duplicate content

Duplicate content involves content that is similar (or identical) to content found on other websites or web pages within your own site. This has always been a major no-no in the SEO world.

(Google even call him directly.)


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Many people think that duplicate content simply refers to plagiarism, but that’s not always true. Go over or repeat the same blocks of text throughout your website account.

While you don’t receive a penalty, duplicate content signals Google that the content on a page is not unique. And what is going on? It ends up being completely omitted from the search results.

5. Keyword abuse

You know keyword stuffing is bad. If your New York bagel article is 300 words long and you use the keyword “NYC bagels” 20 times, Google will know exactly what your page is about. And readers will click away, probably never to come back.

However, keyword abuse can take different forms as well. For example:

  • Optimization for too many keywords. You should have a priority keyword and a handful of secondary keywords. No more.
  • Using keywords incorrectly in relation to the research intention. Google is increasingly examining what users Really nasty when they type that word string into the search bar.

7 ways to master good SEO

Now that you know what bad SEO looks like, let’s talk about a handful of sustainable SEO best practices.


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Master them, and your content will always look great both to your audience and to Google.

1. Do your research (keyword)

The use of keywords is a case of Goldilocks and Porridge. You don’t want to use too much or too little – or the wrong ones. What you use must be right.

I recommend you :

  • Use synonyms, answers, and content grouped around topics rather than individual terms.
  • Look for long tail keywords that your competition missed.
  • Research the keywords you want to use to see what’s going on and if your content is related to a similar topic.

2. Optimize content for local

If you have a physical store, optimization for the locale is important. You do this by using geographic keywords throughout your site to help identify you as a local business.

Pro tip: Writing content on local events or news is a fantastic way to accomplish this.

3. Create for Featured Snippets

Featured Snippets are those helpful little boxes that appear at the very top of search results. If you’ve ever researched “how” to do something, chances are you’ve been given a quick list of steps.


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They’re also a great way to get your content out to a much larger audience. Make sure that you:

  • Use titles to highlight steps or points.
  • Provide direct responses that are prominently displayed on the page.
  • Avoid creating content that falls into any of these prohibited categories.

4. Use topic groups

SEO is less and less about keywords or individual articles and more thematic expertise. In other words, you need to signal to Google that you are an expert in a specific area.

It means having a lot of content on your site that proves it. And how do you do this?

Subject groups.

Topic groups involve the creation of pillar content. They are long, authoritative pieces to which smaller, more specific articles refer.

This structure helps Google navigate your site and get a feel for your expertise.

5. Update your old content

Content is not something to be settled and forgotten. It may become obsolete, irrelevant, or factually wrong. When this happens, Google calls it “stale”.


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A good sign that a piece of content is out of date is that the organic traffic associated with it has declined. This means that either the information is no longer of value to readers, or the search intent of the keywords it was originally optimized for has changed.

It’s a good idea to review the contents once a year to check for outdated parts.

6. Pay attention to EAT and YMYL

EAT (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) are two important quality criteria that govern how reviewers rank your site.

Fulfilling the requirements of both will require you to produce great content.

YMYL can also strike when you least expect it. If you think you strength Write down anything that could impact a person’s health, wealth, security, or future happiness, then take a look at the guidelines and make sure you’re up to Google’s highest standards.

7. Put your users first

Last but not least, when collecting SEO tactics, be sure to put your users first.


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Generally, good SEO tactics create a better browsing experience for your readers. They also encourage you to develop more useful content that brings users to your site without hints.

If the strategy you’ve discovered doesn’t help you do either of these things, then take a side look. Google’s guiding star is user experience, and that should be your top priority, too.

Take your SEO to the next level this year

SEO continues to evolve as a field. What was once good SEO can easily turn into bad SEO as Google refines its expectations of content creators.

The good news, however, is that staying in Google’s good favor isn’t difficult.

By delivering the best possible content with a consistently great user experience, you are helping Google fulfill its mission of providing useful, relevant, and quality content.

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