Amazon Alexa, Google Home, Siri — these might be fun things right now, but voice is quickly becoming the future of search, and your current SEO tactics may not be enough to get your content to the top of the list. battery. With voice, the top of the stack is pretty much where you need […]
While businesses are increasingly savvy about including SEO in their marketing plans, most have yet to develop an effective SEO strategy. In my experience working with SMEs and multinationals over the past 18 years, I’ve found that organizations may have started implementing a strategy when they last redesigned their website, but usually, at over time […]
This is a sponsored article written by Page One Power. The opinions expressed in this article are those of the sponsor. The value of links has remained one of the few constants in the SEO industry, even as search is becoming one of the most important channels in digital marketing. But link building is the […]
Hootsuite is the world’s largest social media management platform. But if you think that meant the brand ranked easily and had tons of organic search visibility, think again. Surprisingly, the smaller competitors outperformed them everywhere on Google. Why? Because Hootsuite didn’t have a built-in SEO strategy. Apart from that, they also had a plethora of […]
Opinions expressed by Contractor the contributors are theirs. Everyone wants to get a high click-through rate and a good place in Google’s search algorithm. But, when it’s generally accepted in the industry that Google uses around 200 ranking factors to rank websites – and some of them are proven, some are controversial, and some are […]
Semantic SEO strategy: how to SEO in 2017 Written by WebPDGFeb. 7, 2017 Do you think you know how to do SEO effectively in 2017? Even if the answer is a firm YES, be sure to align your skills and knowledge with the Semantic SEO Strategy Guide brought to you by the editorial team at […]
From location targeting to beacons, location-based technology opens up a world of possibilities for marketers. But it’s also complicated, as new features and use cases seem to emerge every day. In an effort to break down some of the most important “geo” concepts to provide a better understanding of the basics – and a starting […]
It’s 2017, and most entrepreneurs are fully aware that they need search engine optimization to give their business a boost. Using its power, they can drive more traffic, increase SERPs, and improve conversion rates. But what business owners (and even some digital marketers) fail to realize is that SEO isn’t that easy to master. A […]
Before we get into what a sales SEO strategy is and how to best use it, let’s talk about vacations and sales. With Black Friday and Cyber Monday gone and the holiday season here, now is a great time to think about the aftermarket. What are you going to do with all the landing pages […]
Search engine optimization (SEO) remains the number one strategy for reaching potential customers, as long as companies invest the necessary time and resources. To support this, a new study suggests that generating content is the most effective way for businesses to benefit from SEO, but it’s also the most difficult. In terms of tactics to […]
According to ABC figures released this week. Interest in the referendum was massive in June and peaked on June 24, the day after the referendum. Yes, it’s the same day as search ‘what is the EU?’ and ‘what does Brexit mean?’ dope. This gave a massive boost to newspaper sites in general, but especially the […]
The appearance of Google’s SERP (Search Engine Results Page) changes periodically as they experiment with new ways of showing paid and organic search results to customers. The latest iteration removes paid text ads in the right column (on desktop results only), but expands paid results in organic search results. Now up to four ads are […]
Opinions expressed by Contractor the contributors are theirs. The exact details of Google’s search algorithms are not publicly known, making it somewhat difficult to know exactly what the search giant is looking for in quality websites. Shutterstock Related: 5 SEO Mistakes That Are Costing Your Business Money One of the most often misunderstood aspects of […]
Traffic generation has become the heart of any business that moves online. Today, every marketer has a well-defined space for search engine optimization (SEO) in their marketing strategies. Therefore, it is important to understand the changing dynamics of SEO and keep evolving with the change. Primarily, marketers need to invest time in understanding consumer search […]
There is no single or predetermined formula for a successful SEO strategy. What works for you may not work for your rivals. It is essential to make better use of all known mechanisms in this era of high competitiveness, where the margin of error overcomes the effectiveness of SEO strategies. Let’s leave all the other […]
Your company is redoing its website and you are in charge of the content. Pretty exciting, right? Then your boss tells you that you are also responsible for search engine optimization (SEO). Suddenly, the project doesn’t seem so exciting anymore. You are not an SEO guru. You don’t have years of experience with SEO. Panic […]
It may not be the “chicken or egg” conundrum (I have documented evidence that it is the chicken!) but in the vast world of web marketing, the question “What comes first, the budget or the strategy? is about as twisted as it gets. I think most businesses tend to operate on the idea that you […]
In the fast-paced world of technology and the web, Google and other search engines continue to evolve at breakneck speed. Not too long ago, Google made a groundbreaking update that focused on local visibility in search engine results. This means that local businesses can be found in the geographic area from which you are currently […]
Opinions expressed by Contractor the contributors are theirs. Search engine optimization (SEO) is one of those things that a lot of people talk about. And who doesn’t want more sales? Related: 10 Tips for Combining SEO and Content Marketing The problem is, with so many people talking about SEO, there are plenty of strategies out […]
I will start by saying that SEO is NOT dead. He’s never been dead and it doesn’t look like he’s going to die anytime soon. With many social networks; Twitter, YouTube and Pinterest, improving their search engines, it shows that search engine optimization is still important, it is only evolving. Yes there is rooms of […]
Consumers are using the Internet more than ever to purchase all kinds of products and services and to learn more about a topic. You need to devise strategies to get your website to the top of the search engine list. By researching keywords, you become aware of customer needs and changing demands. Some search terms […]
Assuming that your customers find you exactly when they’re about to buy isn’t only ignoring, it also hurts your ability to develop leads and customers. Although it varies from company to company, all customers take a trip when making a purchase. Today, this journey often involves the use of search engines. As a marketer, I […]
Opinions expressed by Contractor the contributors are theirs. SEO is constantly evolving. New updates are released, new trends are discussed, and new strategies are developed. It is something that will constantly evolve. In 2014 alone, there have already been 13 Google Algorithm Updates, according to Moz’s change history. These are just the most notable and […]
At Pubcon 2014 in Las Vegas, I was able to sit down and talk to Steve Wideman of Wiideman Council to discuss SEO strategy development. Steve has a lot of experience working with big brands, as well as medium to large sized brands. There’s a lot that goes into the strategies put in place for […]
The following table, provided by PI Datametrics, shows how different brands rank for “Christmas decorations” over the past 12 months. While three of the retailers here consistently rank on the first page of Google, the other two (Selfridges and Wilko) are all over the place. So what is the difference? (Click on image for larger […]
“So what are you doing for research? Does BuzzFeed think about SEO? “Not really.” At SMX East, Jonah Peretti, CEO of BuzzFeed was refreshingly real about what matters in web content to its brand – and search rankings are not high on the priority list. This is a model that may not work for everyone, […]
To diversify through loan note Do you only focus on this #1 spot? Do you constantly Google the terms of your main service or product and see where you stand? You might be addicted to leaderboards! But Google is constantly changing. With hundreds of algorithm updates and changes per year, there are no set-in-stone guarantees: […]
SEO isn’t just about ranking for keywords. A lot of people fall into a rut of keyword obsession and seem to forget that while keywords are important SEO is all about indexing, crawling ability, and creating a site that is effectively crossed by. search robots. Many people also often forget how, when done effectively, SEO […]
Opinions expressed by Contractor the contributors are theirs. Whether you are tasked with executing an SEO strategy for a well-established website or a brand new domain, possessing the ability to understand the current business situation, as well as to see future challenges and opportunities, is essential when doing business. development of a sustainable attack plan. […]
Opinions expressed by Contractor the contributors are theirs. Anyone with online business interests, especially small and medium-sized businesses, probably knows that Google continually updates its algorithms to improve the quality of its search results. Shutterstock SEO, as a result, has become a bit of a dirty word, with many webmasters shying away from it altogether […]
Google constantly changes its algorithms to improve users’ search results. The biggest change came with Hummingbird, which raised concerns among people and businesses with websites. One of the big results of this update is that conversational keyword searches will rank higher and provide more relevant results. What is Conversational Keyword Research? A conversational keyword search […]
Opinions expressed by Contractor the contributors are theirs. When planning a local SEO strategy, it is important to fully understand the different components that all contribute to delivering high local search engine rankings. When done correctly, local SEO can deliver the most targeted consumers to both a company’s website and its physical location. Shutterstock As […]
We can no longer accurately track traffic for Google in organic search at the keyword level. As “(not provided)” climbs to 100%, so does our lack of ability to track Google organic keyword conversions. Tell your friends, your family, your loved ones, the boss. Then, if you didn’t immediately lose their attention with the use […]
It’s the last week of 2012. If you’re reading this column, you’re giving up at least some well-deserved rest for some serious B2B SEO planning in 2013. For me, the next few days are all about research, research. preparing for and getting milestones in place for client initiatives (and probably completing one, two or three […]
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Search engine optimization (SEO), the process of adapting your website to the algorithms used by search engines to rank websites based on the “signals” given by the site, is one of the primary Marketing Strategies That Can Help Online Retailers Build A Successful Internet Business. However, search engine algorithms continue to change over time as […]
When I was a young first-year MBA student, I was amazed at the program’s persistence in setting individual goals for the course. Having studied political science during my undergraduate years, I was not very exposed to strategic thinking and measuring cause and effect. Like any role in the digital space, search engine marketers have a […]
What does it mean to have a holistic approach to content marketing and SEO strategy? Since this is precisely what Lee Odden calls in his new book, To optimisethat’s exactly what I asked him when he joined me for the latest episode of Marketing Smarts. All content First, Lee said, it means “being mindful of […]
When Feedburner was acquired by Google in mid-2007, we were all excited about the potential. As time passed and Google really started to own and better develop its vision for the tool, Feedburner became more and more useful. But with the recent focus on link wheels and automatic updates, chances are Feedburner is killing your […]
You can get links by producing great content that people social bookmark or mention on their sites. But you only get those links from your subscribers and a few others who stumble upon your content. Sometimes you have to push PR to get links because it’s dumb to just sit with one attraction strategy for […]