Seo services

Customers Who Pay More For SEO Services Report Higher Satisfaction Rates

Research finds that customers who spend more than average on SEO services are more likely to be satisfied than customers who spend less.

The average amount that small businesses in America spend on SEO services is $ 497.16 per month.

According to the study, customers who spent more than $ 500 / month were 53.3% more likely to be “extremely satisfied” compared to those who spent less than $ 500 / month.

This data is included in a study by Backlinko, which surveyed 1,200 business owners with questions related to the SEO service industry.

Here is a summary of the main findings of the study.

SEO services in 2019

When it comes to finding SEO services, most small business owners rely on referrals, Google searches, and online reviews.

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Almost 75% of business owners say the reputation of an SEO provider is “very” or “extremely” important in deciding whether to hire them. The location of the service provider is also an important factor.

The biggest expectation that business owners have of SEO service providers is to help them attract new customers and, in turn, make more money.

Business owners also expect SEO service providers to help increase brand awareness.

Apparently the majority of SEOs do not meet expectations, as only 30% of business owners would recommend their current service provider.

For what it’s worth, clients working with agencies reported being more satisfied than clients working with freelancers.

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Dissatisfaction with the results is the number one reason customers leave their service provider. Customer service and responsiveness were the second reason.

Due to all the dissatisfaction, the SEO turnover rate is high. More than half of the clients surveyed say they have worked with more than one service provider.

For more information, check out the full study here.