Tug will work alongside the retailer’s internal team, using smart combinations of data and content to increase visibility of revenue-driving product pages and identify longer-tail content to reach consumers most likely to convert. .
Tug will also be responsible for the sustainability of the END. site, helping to meet the challenge of cookieless tracking by auditing Google Analytics and ensuring data integrity before implementing updates.
“After a highly competitive pitch process, it was Tug’s technical expertise, forward-thinking approach and creative processes that made them the best partner for us,” says Jamie Degiorgio, Performance Marketing Manager at END. “We are confident that Tug’s data-driven content ideation, development and measurement will future-proof our site while driving traffic to key pages.”
Faye Daffarn, UK Managing Director of Tug, commented: “We are delighted to add such an innovative retail brand to our customer base. END. is at the forefront of fashion and we look forward to being part of its growth journey, supporting its expansion into the US and Europe later this year.