Leading players in agency SEO services market are Straight North, Ignite Visibility, Titan Growth, Boostability, Big Leap, Victorious, Sure Oak, Arcane Marketing, Search Bloom, SEO Valley Solutions Pvt.
New York, March 08, 2022 (GLOBE NEWSWIRE) — Reportlinker.com announces the publication of the report “Agencies SEO Services Global Market Report 2022” – https://www.reportlinker.com/p06243795/?utm_source=GNW
Ltd., WebFX, Ignite Visibility, Straight North, Titan growth, Social SEO, 97th Floor, Page traffic, Brandloom, Bruce clay Inc., OpenMoves, OneIMS, WebiMax, Digital Marketing Agency, Screaming Frog, 360I, Thanx Media, Square 2 Marketing and SEO Werkz.
The global agency SEO services market is expected to grow from $41.97 billion in 2021 to $51.25 billion in 2022 at a compound annual growth rate (CAGR) of 22.1%. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which had previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities that resulted in operational challenges. The market is expected to reach $108.89 billion in 2026 with a CAGR of 20.7%.
The agency SEO services market includes sales of SEO services and related goods by agencies or companies that provide search engine optimization services to businesses. These establishments are the entities that provide on-premises and cloud deployment SEO services and bill their customers. based on working hours, based on results and based on clicks among many other models.
Only goods and services exchanged between entities or sold to final consumers are included.
The main types of agency SEO services are online services and offline services. Offline SEO refers to any strategy used outside of the company’s website to drive traffic back to it.
The Services are purchased through monthly and annual subscriptions and are used by various end-use industries such as professional services, IT services, e-commerce, hospitality, leisure, real estate and others.
Asia-Pacific was the largest region in the agency SEO services market in 2021. The Middle East is expected to be the fastest growing region during the forecast period.
Regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The number of people using smartphones and internet services is increasing rapidly, especially in developing countries and this factor is expected to drive the agency SEO services market over the forecast period. For example, in January 2020, the number of smartphone users worldwide was 3.50 billion, or 45.12% of the world’s population. Moreover, the number of internet users in emerging countries such as India has increased to 451 million and has the highest smartphone data usage at 9.8 GB (gigabyte) per month in June 2019. increased penetration of smartphones and internet services has made access to video content and information easy and has made it a requirement to optimize search, which has had a positive impact on the agency SEO services market .
Many companies hire an in-house SEO team to meet the unique needs of the organization, which is expected to hamper the growth of the agency SEO services market. As the size of the organization grows, it is mandatory for the company to create an internal SEO team and streamline the process.
The in-house SEO team ensures cost savings, faster turnaround of campaigns and also takes into consideration the brand objective, data security, quality of resources. It is also used to control the output control.
According to the In-house Agency Forum (IHAF) Productivity and Pandemic Report, since 2019, in-house agencies have seen a 7% increase in overall growth. In March 2019, the agency WPP announced that Walmart had decided to adopt digital advertising in -housing.
Additionally, there are SEO tools online that help anyone optimize for search, avoiding the need to consult a third-party search engine optimization service provider. The increase in in-house teams and the availability of online SEO are negatively impacting the growth of agency SEO services market.
Companies operating in the agency SEO services market are using “Zero-Click Search Results” to increase their appearance in search results and this is a major trend in the agency SEO services market. . Zero-Click searches refer to a search engine results page (SERP) that answers the query directly at the top so that the user does not need to make any more clicks to complete the search.
A no-click search is one that meets the search intent at the top of the SERP. According to the Search Engine Journal, 34.4% of all desktop searches result in zero clicks, while 62.5% of users never click on mobile search result links. Google introduced No-Click Searches in March 2020, with the goal of eliminating several results that searchers don’t really need and satisfying user intent faster. No-click searches include database type searches, dictionary and encyclopedia type searches, and map direction type searches.
In October 2019, Power Digital Marketing, Inc., an American marketing and advertising company specializing in services such as search engine optimization, pay-per-click and social media, acquired Factorial Digital, Inc. for an undisclosed amount. The acquisition should help Power Digital Marketing, Inc. boost its top SEO offerings and drive its growth trajectory. Factorial Digital, Inc. is a US-based SEO and marketing agency that specializes in providing services such as organic search (SEO), paid search (SEM), content marketing and analytics of data.
The countries covered in the agency SEO services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, United Kingdom and the United States.
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