This article was sponsored by Rock Content. The opinions expressed in this article are those of the sponsor.
What comes to your mind when you think about your SEO strategy?
Link building? Back links? Keywords?
Well, while these are great pillars of an SEO strategy, they’re also what everyone is focusing their attention on.
And you don’t want to use the same tactics as the competition, do you?
You want to invest your time and money in something new but effective – like interactive content.
Yes, that might sound like a strange idea at first.
You might not believe it, but interactivity is a crucial part of increasing engagement and improving a reader’s overall experience with content.
This means that interactive content can better respond to a user’s intention, thereby promoting your SEO strategy.
But we are getting ahead here. Let’s start with the basics first.
What is interactive content?
Simply put, interactive content is dynamic material that site users are encouraged to engage with.
Think about content that requires active participation to be used and that is able to adapt based on user input.
Here are some of these types of content:
- Animated infographic.
Brands are increasingly investing in interactive content to keep users on the site, as well as to deliver their messages more effectively.
When people interact with the content of a site, they are more likely to stay on the site for longer – which is ideal for engagement purposes – because the user experience is more fun, exciting and personalized, and the information is presented in a way that the user is more likely to read.
This type of content also lets you know when and how someone is interacting with your media, which in turn generates richer data for your strategies.
How does interactive content benefit an SEO strategy?
When done well, interactive content can be an engaging element that provides a lot of value to the user. After all, a personalized message tailored to each person can become more relevant to your audience.
And isn’t relevance the whole point of SEO?
Check out our list of reasons we’re so passionate about interactive content.
Engagement is not only important for SEO, but it is also very important for your brand.
Having interactive content on your site increases the likelihood that people will spend more time on your pages – and they’re more likely to disclose their personal information, too.
At the end of the day, it’s not just about the information you give out, but also how people get it.
You can create calculators, quizzes, ratings, and many other experiences that will engage and delight your audience, leading to:
- Links to your content.
- Sharing on social networks.
- More time on your site and more pages visited.
Every day new brands start producing content for their audience, trying to figure out how to beat their competition and interactive content can be a unique factor in differentiating your brand and ensuring an audience that likes and shares your content.
Link bait is a term that simply means that you entice users to link to the content that you offer.
How come? By offering content that is so great and unique that people would happily log in to it.
Interactive content can generate a level of engagement and brand awareness that is not provided by standard static content. It’s a memorable experience, and memorable experiences are likely to get more connections.
Here is an example :
This personality generator is interactive content that users love, and it has attracted a large number of backlinks. It’s a huge hit with our American, Brazilian and Spanish audiences helping people create their character and giving them a great experience.
When you look at the data on the Persona Generator page (the Portuguese version), you can see a significant number of backlinks and over 600 unique domains linked to them.
It’s an example of the authority and notoriety that a well-designed interactive experience can generate for your brand and domain.
You probably know that sharing your links on social media doesn’t directly help your organic search rankings.
But that doesn’t mean your results aren’t affected by it.
Social shares, like backlinks, show that people like the site and want to “vote” for it. This increases the visibility of your content and helps you get noticed by search engines.
The more your brand is mentioned online, the more authority and notoriety you gain. This brings more traffic to your site / blog and also increases your chances of getting backlinks.
Additionally, social shares allow your brand to gain more exposure, which leads to more brand searches and more authority in the eyes of search engines.
How many times have you seen content like calculators and quizzes shared on social media?
A lot, I guess.
Social media users love to share interactive content and infographics because they are more personal and will give their followers something valuable.
A big part of a website’s popularity is getting both backlinks and social shares. When it gets both, your brand will reach people they’ve never reached before.
It will be seen by a lot more people than those who use a search engine. And, it will be recognized for its uniqueness.
It also helps build awareness of your business name and build a reputation. When people have seen multiple pages of your site via links, you start to make a name for yourself and show that you can trust your brand to deliver high quality content.
It does what brands have always strived to do: let people know they can count on quality with your brand.
Brand awareness, in its essence, is simply a way of letting consumers know that your name is linked to everything you sell. It seeks to differentiate the brand from its competitors by its quality and unique characteristics.
When you put it from an SEO perspective, it will increase the number of browsing searches on your website, and that’s a direct ranking factor.
Also, if your brand is better known, it is more likely that people will click on your pages on the SERPs. Sometimes we don’t click on the first result because we know and trust a lower ranked brand.
The quality of the content and the response to searcher intent are two of the most important ranking factors (along with backlinks).
And there are a few metrics that help us check how your audience is reacting to your content:
- Time on the page.
- Rebound rate.
- Pages per visit.
Using interactive content helps you improve on these three metrics. We will show you how:
Time spent on the page
Can you imagine having a 1,000 word article that people spend an average of 10 seconds on? That says a lot about the quality of content.
The interactive experiences are engaging and provide a unique experience for the user.
By interacting with your pages, people will spend more time on your site and send better signals of the quality of your content to you, as well as to search engines.
Another sign of quality is shown when people leave your site without clicking anywhere.
Interactive experiences are almost a guarantee that people will engage with your site by clicking or typing or doing any other interaction required for the experience to be complete.
Pages per visit
Pages per visit can also be affected because the user may like the page enough to see more pages on your site.
If all three of these metrics are positive, it means that the audience has a positive experience visiting your site.
And in doing so, they may decide to link to your pages and spread your links further for even better SEO.
Conclusion: Transform Your SEO Strategy With Interactive Content
Whatever type of site you have, you’ll want a lot of people to visit it and to stay interested in your content for a long enough time. It’s also best if they link to your site and maybe come back.
All of these goals can be helped by interactive content.
This type of content captures people’s interest, and makes them interact and stay longer. It’s also the perfect bait for links.
If you need to grow your brand and get it recognized and researched, maybe it’s time to get started with interactive content.
It’s a great way to stand out in a sea of static content, improve your SEO, and keep your brand growing steadily.
Featured Image: Image by Rock Content. Used with permission.