SEO services, or search engine optimization services, are services provided by digital marketers, like IT Edge, that help your business and website gain more traffic without paid advertising.
Often companies may think that having a web page with all the basic information is enough. However, in today’s world, the surplus of web pages can make it easier for yours to disappear into the abyss.
How can SEO services help your business? Keep reading to find out!
SEO Services Growth
One of the main parts of SEO services is called keyword research. Keyword research involves using cutting-edge software to find out what people are searching for the most. Although it may seem complicated, an experienced digital marketing company like IT Edge can make sense of this data and use it to benefit your business.
For example, if you are a dentist employing SEO services, IT Edge will begin the keyword research process first. In this process, they would identify the top searched keywords regarding the dental industry. Once the data is collected, it can be applied to your web page, thereby optimizing it and making it more likely to show up in searches.
This is only a small part of what SEO services can do.
SEO services fuel content ideas
While a one-time change to your webpage can create a temporary traffic boost, an important part of optimization is consistent updates. A dedicated section of your website like a blog or news page will allow you to continuously optimize your page, without changing the main layout.
They say the hardest part of writing is knowing what to write about. While these services can provide keywords to write for specific pages, they can also provide topics to write about in your news and blog section.
Working similarly to the Keyword Research Tool, IT Edge’s SEO Services will take the main topics of your website and business and use them to perform topic searches. This tool searches the Internet for high-level articles based on your specific topic. With so many ideas produced by this tool, you will never run out of content to update your site.
Already have an optimized website? Don’t worry, SEO services can provide you with more than content.
Gain an edge over your competitors
SEO services are a great tool to use to create content and optimize your website, but sometimes there are too many ideas, it’s hard to choose just one. Fortunately, there is a solution to this.
Instead of writing about every possible keyword, IT Edge gives you a revolutionary tool, Keyword Gap Analysis.
Keyword gap analysis works the same way as keyword research, but instead of searching for keywords, you can manually select competitors to analyze their websites. For example, if you were a dentist in Chester County, IT Edge would research and select top competitors to perform a keyword gap analysis.
Once the analysis is performed, several important pieces of information emerge from the process. The three main pieces of information are
- Unique keywords
- Keywords used only by your site
- Shared keywords
- Keywords used by both or all sites
- Untapped Keywords
This service demonstrates a unique approach to reviewing your website, ensuring you can differentiate it from your competition.
Want to contact IT Edge for SEO services today?
Are you interested in optimizing your site?
Nowadays, it is important to have a well-functioning and well-optimized website. With so many competitors, IT Edge wants to give you all the advantages you need to stand out and grow your business.
Are you interested in SEO services to grow your business? Contact IT Edge today.