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A quick Google search will bring up millions of SEO agencies. You may find that most companies offer similar services and charge competitive prices. You can also find smaller companies that charge attractive, lower fees. On average, small and medium businesses pay $497 per month for SEO services to a freelancer or marketing agency. Companies that pay more for SEO services perform better, while companies that pay less than $500 for SEO services are the most dissatisfied.
SEO is a long-term strategy that offers long-term rewards. Get it right and you can expect to maintain a healthy position on the first page of search engines for a long time. It is worth budgeting.
Other factors determining the cost of SEO services are whether you purchase individual services or a bundled package. Try to avoid packages that include services you don’t need. Ideally, you want to work with an SEO agency that meets your monthly budget. They must provide personalized service that provides the service you need when you need it.
Typical SEO Pricing Structures
SEO companies typically offer three pricing structures: monthly fees, hourly consulting, and ad-hoc projects.
SEO agencies give you access to dedicated professionals who can improve your online presence and scale your business. A monthly installment with a reputable SEO agency is the best strategy for improving organic traffic to your website. If you go the monthly installment route, you are entering into a long-term relationship with SEO professionals. This allows them to understand your business and implement a strategy that works.
Another advantage of monthly fees is that you get more assurance that the agency will devote enough time, resources and expertise to your project. Businesses need to retain customers to survive and grow. Your budget will determine the monthly cost, but you should aim to set aside at least $500 per month. If you have a higher budget, you should expect quick results.
Investing in the early stages pays dividends. There is naturally more to do at the start of an SEO project than moving forward. The sooner you see results, the more confidence you have that the agency’s SEO strategy is working. If you are willing to spend a small allowance for slow results, you can invest more before you start seeing a return on your investment.
The best SEO consultants may seem expensive, but their knowledge can be a game-changer. This type of service is best suited for businesses that have an in-house marketing team with SEO knowledge, but will benefit from expert advice.
Keep in mind that SEO projects require implementation and management. This can be a problem for companies that don’t have the technical SEO skills or the tools to perform effective analysis. SEO consultants charge between $100 and $1,000 per hour, depending on their reputation. However, what consultants bring to the table is the expertise and knowledge that can help your internal team deliver tangible results.
Some businesses will benefit from investing in SEO services on an ad hoc basis. It may be more cost effective to pay an SEO professional when you need technical SEO tasks at some point in a project. This pricing option is best suited for businesses with an in-house marketing team that has some knowledge of on-page SEO but doesn’t know how to perform technical SEO.
Ad-hoc SEO services are advantageous because they fit almost any marketing budget. You can expect to pay a fee of around $235 to $2350 depending on how many services you need and how long it takes to complete them.
Avoid Cheap SEO Services
For an SEO agency to provide a high quality service, they must invest in tools that do the job effectively. SEO agencies that deliver results use specialized tools. Naturally, the prices are higher. On the other hand, you will also find SEO companies that charge lower fees to stay competitive. While lower costs may seem appealing to small business owners on a tight budget, low prices can be a dangerous attraction.
The incentive for SEO agencies that provide low cost services is to deliver results as quickly as possible. However, they use “black hat techniques” to manipulate search results.
Black hat techniques typically include building PBNs (private blog networks), paid backlinks, and manipulating bots. Although these SEO agencies can generate quick short-term gains, the long-term effects are detrimental to your website. If an SEO agency claims to be able to rank you on the first page of Google in three to six months, chances are they are using black hat techniques. They use black hat techniques if they make those promises and charge below the $500 mark.
A better solution for businesses with a small budget is to create a Google Ads account and invest in pay-per-click campaigns. Although you won’t get a lot of traffic, you will get clicks without risking the long-term profitability of your website.