Content is something you absolutely need to prioritize if you want to improve your SEO and increase traffic to your website. While everyone knows this is important, many people struggle to find the time to create new content. If there is a way to get high quality content for your website in less time, why not?
You might be sitting on a gold mine without even realizing it. Optimizing existing content is an underrated way to attract new traffic to your site. Once you realize how many benefits there are to this and how easy it can be, you’ll wonder why not everyone is talking about it (and not doing it).
Have new content more often
When you have successful content, you might be able to enjoy it for a few months after it’s first published. A lot of people create content like this and think that once it gets traffic, it’s done its job. Once he gets older, you might not even think about it after the attention he pays starts to wear off. Doing this leaves you with dozens of old messages that are ultimately useless.
Optimizing old content breathes new life into these parts. Even though this content is still of high quality and useful to users, it can hurt you to only have older content on your site. Implementing even minor updates to old content can refresh and renew it. Sites that regularly post new content are preferred by search engines over sites that don’t, making them an easy way to improve your rankings.
Update old information
At some point, your content will contain information that has become inaccurate over time. Depending on what industry you are in, this can happen frequently, or you can keep the same content for a while without having to worry about it. It goes without saying that you don’t want to have fake information on your website, even if it is something that is clearly old.
There is especially no reason for this when you can think of it as another opportunity to optimize old content. When you have the opportunity to go back and make changes, there is no reason not to. You can have up-to-date content without having to create something totally new just by going through what you already have.
Try new forms of media
Have you looked for the opportunity to test new ways of sharing content? Getting into videos or podcasts can be exciting, but it can also be a huge leap for your business. Finding enough material for this can be difficult. If you already have older written content on your website, you’re good to try something new. This is information that you are already familiar with, but videos and podcasts are different enough from written content that you can have all types of content on your site.
Videos, podcasts, and infographics can help educate and entertain users better than some of your written content. People love to get information this way, and their interest can lead to increased traffic to your site. This allows you to get the most out of posting these types of content in addition to the written content you already own. Videos are great for users, but they also send good messages to search engines. By including a variety of different media on your site, your rankings could start to improve.
Target new keywords
If it’s been a while since you’ve posted certain content, the keywords you used may not be as important as they once were. Depending on your level of SEO interest when the article was first published, you might not even have done the best keyword research for it. Either way, go back to your old content to refresh it with new keywords and add new topic sections to your content based on those keywords. If the rest of your content is still relevant, this can be a fairly easy change to make.
Targeting the right keywords is one of the most obvious ways to get new traffic to your website. While you are probably researching keywords for new content, you shouldn’t forget what you already have.
Get your site indexed more often
It doesn’t matter how good a site’s content is, it doesn’t matter if it isn’t indexed properly. Without an indexed page, there is no way to rank it. There can be a number of reasons your pages aren’t indexed, some of which may involve a fair amount of work to correct. However, sometimes it can be as simple as your outdated site.
The more you update your website, for example by optimizing old content, the more often search engines will crawl it. This will affect both the page you optimized and your site as a whole.
There are many reasons to optimize old content while creating brand new content. Compared to other ways to improve your SEO, updating old content is pretty straightforward. You’ve already started content that you’re an expert on. Now you just need to keep making it work for you. All you have to do is review the old content that can potentially rank very high again, do some new SEO research on those topics, and repost the content as new. It’s a method that has worked for a lot of people. Go do the same for you.