Seo strategy

How to Adapt Conversational Keyword Research to Your SEO Strategy

Google constantly changes its algorithms to improve users’ search results. The biggest change came with Hummingbird, which raised concerns among people and businesses with websites. One of the big results of this update is that conversational keyword searches will rank higher and provide more relevant results.

What is Conversational Keyword Research?

A conversational keyword search is a query that sounds more like a real person. You will often find them in the form of questions since that is how people talk. For example, instead of typing “thursday night baseball scores”, people can type “what were the final baseball scores last night?” and get the right results. Users have spent far too long trying to figure out which words to use to get the results they want; With conversational keyword research, the job of creating relevant results falls to search engines and content providers.

Upcoming SEO Strategy

So how does this shift to conversational keyword research affect your website? It should bring more relevant visitors to your site if created correctly. When people search for information about the products or services you offer, your site should be among the results. The proximity to the top of the results depends on its relevance and the kind of reputation you have with Google. Here are some ways to incorporate these conversational keywords into your SEO strategy.

  1. Create keywords by asking the main questions for your business and your products or services: who, what, when, where, why and how.
  2. Create content that answers at least one of these questions. Determine your topics by deciding what questions users would ask and which your content can answer.
  3. Focus on superlatives, such as Which is better? Or What is the recommended top?
  4. Remember to answer these questions on your landing pages to attract more customers. You can even start a blog with posts dedicated to answering questions.
  5. Remember that negative questions also have a purpose. You’re trying to solve a problem for a customer, which may mean asking a question with a negative format. An example is “Why won’t my car start?” or “Why does it take so long for pages to load on my computer?”

Are keywords important?

With this search shift, you may be wondering if the keywords are really relevant? The thing is, good content that solves a problem, offers information, or helps a reader in some way will most likely contain the keywords that belong there. However, the focus now is on creating content that answers the questions searchers have instead of trying to squeeze certain words into the article or blog post.

While change is often scary, the shift to conversational keyword searches should be seen as a good thing. And if your website is focused on providing valuable information to your customers, you will only benefit from change.