Seo strategy

How to clean up your keywords and refresh your SEO strategy

Spring cleaning isn’t just about tidying up your living space – it’s also the perfect time of year to clean up your online business keywords and ensure your SEO strategy is up to date and ready. to attract more attention as we head into the second half of the year. The best way to do this is to use Semrush. The online marketing platform brings together over 50 tools for users to grow their online presence across major marketing channels. Tested by 7 million professionals in different fields, it’s the ultimate way to make sure your online marketing is perfect. Whether you are looking to grow your small business needs or you are a freelance marketer looking to increase your success rate, Semrush has it all, easily beating the competition like Alexa Rank.

Start free trial

The idea behind Semrush is that it’s your one stop shop for better marketing with tools for every form of marketing. 30% of Fortune 500 companies consider the marketing tool their go-to place to improve their online reach. The platform has the largest database of keyboards in the market thanks to its remarkable offer of 20 billion keywords. It’s not just about quantity either, as it is the most accurate position tracking tool on the market. Every Semrush user has access to daily position tracking updates, regardless of the subscription plan they are subscribed to.

Additionally, Semrush users also benefit from an integrated content marketing platform that covers every step of the content creation workflow. A comprehensive dashboard, it offers a quick site audit tool that suggests what you can do to improve performance, while discovering millions of relevant national and local keywords, as well as analyzing the profile of backlink of your domain. When writing content, it also helps you find topics that your audience will enjoy, before suggesting tips that can help you create SEO-optimized content that still reads naturally.

For market research purposes, you can also use it to analyze the traffic of any website, including that of your competitors, to see what works for them and determine how you can increase your market share in the same way. By doing so, you can spot any keyword or backlink gaps that you may have missed.

Focus on advertising? Along the same lines, you can always monitor your competitors’ ad copies and landing pages, before deducing the best keywords for each PPC campaign. By doing so, you can properly determine where you need to optimize your ad spend, ensuring that your business or client is saving money where it counts. It even offers great tools for creating and tracking PPC campaigns as well as gathering white label or branded reports.

There’s no shortage of social media experts with Semrush either, thanks to the ability to schedule content and offer in-depth analysis of your posts. It’s a great way to see which posts are getting the most attention and how to improve engagement, as well as whether specific times of day are proving most popular for your readership.

Semrush also added keyword intent functionality. The new tool helps brands understand the type of content their customers are looking for. Through the tool, you get an idea of ​​why people search for specific keywords. For example, you can see if there is an informational intent such as looking for an answer to a question or if a customer is looking to find the best product to buy, which signifies a business intent or even a transactional intent. because they know exactly what their plans are. It’s much more useful than just understanding basic keywords, but not how they relate to a user.

With more data and insights than any of its competitors, Semrush is the ultimate SEO platform for businesses or individuals looking to improve their SEO strategy in the most efficient way possible. Capable of performing in-depth website audits based on over 130 verifications while accessing its vast library of over 21 billion keywords, it’s the marketing tool your business needs to really shine and stand out. noticed around the world.

Get started with Semrush today and spend some time cleaning up your keywords and refreshing your strategy in time for a great second half. You can enjoy seven days of full access to all toolkits for free with the ability to cancel at any time. From there, the Pro plan best suited for marketing beginners and small in-house teams costs just $120 per month; the Guru plan, ideal for growing agencies, costs $230 per month; and the large agency option, Business, costs $450 per month after a two-week free trial.

Start free trial

We strive to help our readers find the best deals on quality products and services, and we choose what we cover carefully and independently. Prices, details and availability of products and offers in this article are subject to change at any time. Be sure to check that they are still in effect before making a purchase.

Digital Trends may earn a commission on products purchased through our links, which supports the work we do for our readers.

Editors’ Recommendations