Unique SEO content is the heart and soul of every blogging business. Whether you sell products and services online or have an affiliate marketing website, you need to constantly come up with new content that people are looking for. This is the basic idea behind SEO content.
But coming up with unique content isn’t easy. Especially for new writers who don’t know what SEO content is, to begin with. It can become quite difficult for bloggers to create quality content that ranks.
In this detailed guide, we are going to talk about the basic steps that can help you create quality SEO content for your blog.
If you follow the guidelines we are going to follow in this article, you will be able to create high quality, engaging SEO content for your blog consistently.
Why do you need to create SEO optimized content for your blog?
Creating quality content is the only way to make your online platform visible in search engines. Google and all major search engines use content as the most important ranking factor for a website.
It doesn’t matter what niche you work on; you need SEO content if you want to rank at the top for searches related to your niche. Creating search engine optimized content is the only way for you to do that.
You have to find what people are looking for, then you have to create content around the query that answers the question in the best possible way. This is what SEO content creation is all about.
SEO Content Creation – Step by Step Guide
Writing great content is about rising above the noise. With every query you write in search engines, you get thousands of websites talking about the same idea. And if you want to make your place among the sites that you see on the first page according to your query, you must create content that is
- More informative
- more valuable
- More engaging
You create such content and you can be sure that search engines will select your content and rank it at the top of their SERPs.
So, without further ado, let’s get started and talk about the steps you can take to create quality SEO content for your blog.
Step 1: Keyword research
Keyword research should be your first step when you start writing content for your blog. The basic idea behind keyword research is that you need to find the keywords or phrases that people are looking for and then create content around that keyword. But where do you find keywords to write content for your niche?
Well, there are several ways to do it. If you can afford it, we recommend using a paid keyword research tool like Ahrefs or KWFinder.
When researching keywords, you should go for long-tail keywords that have high search volume and low difficulty. Long tail keywords are phrases of 2 or more words.
Now, if you can’t afford a paid keyword research tool, you can use Google Autocomplete to get an idea of what people are searching for in your niche. It won’t give you search volume, but you should be able to get plenty of phrases that you can use to get started with your content.
2nd step: Add the relevant phrases keyword in the title
Once you find a keyword with high search volume and low difficulty, you need to start writing content on it. But don’t start right away. First you need to come up with a title for your content. It is important that you take your time here.
You need to be careful when choosing the title of your content because it can make or break the success of your content. The title is the first thing that appears on google. If your title is not SEO optimized, Google will not show it on the SERPs.
You can optimize your content title by adding the keyword in your content title. When you add the keyword in the title of your content, it makes the title seem relevant to the query that people are looking for answers for and it makes your content optimized in the eyes of search engines.
Step 3: Structure your content the right way
A well-structured article will always do better on search engines than a poorly structured one. Even if you have extremely valuable content, if you can’t organize and structure it properly, your audience just won’t want to read it.
Here are some tips that can help you structure your content in a way that makes it easier for your audience to read.
- Use headers correctly for title and subtitles
- Break your content into smaller paragraphs
- Add bullets to lists
- Use standard fonts and font sizes
- Analyze content readability
Asking for a review of your content from an unbiased source can be very helpful. Use a conversational tone and try to make things as easy as possible. Your ultimate goal should be to make your content as readable as possible.
Step 4: Write for the public
Once you’ve created your content outline, you need to start adding content. The most common mistake beginner writers make here is keyword stuffing.
Keyword stuffing occurs when you include the targeted keyword in your content more times than recommended. This makes the content over-optimized and search engines mark it as spam and not rank it in the SERPs.
When you write content, make sure you are writing for the audience and not for search engines. You need to come up with user friendly and search engine friendly content.
A rule of thumb is to use the main keyword in the first 100 words of content. The keyword should look perfectly natural when placed in the content. After that, you need to make sure that you add the keyword in the content according to the recommended keyword density. The key is to keep the content natural and informative. It’s the only way to create content that works.
There are powerful content rewriting tools that you can use to create quality SEO content for your blog in no time. You can use the online sentence rewriter by SEO Tools Center to offer unique, engaging and natural content for your blog.
Step 5: Use different content mediums on your blog
While writing textual content is the most important thing you need to focus on when creating quality SEO content, it’s not the only thing. You should use every other content medium available to make sure your content stands out from the crowd.
You should add images, graphics, videos, and other forms of relevant content along with the text you’ve written. Adding these different types of content will add credibility to your content and also make it more optimized.
When adding videos and images to your blog, use your targeted keyword in the title to add an extra layer of optimization to your content. By using graphics and visuals, you can make your content more engaging, which will have a big impact on your website’s bounce rate.
Step 6: Format content to earn Google Featured Snippets
Snippets are the blocks of information that appear at the top of search engines when you enter a search query. Google is always trying to improve user experience by offering answers to user queries in the fastest way possible. This is the idea behind featured snippets.
And the best part is that your content can show up in featured snippets even if you don’t rank high in the search engine. All you need to do is format your content so that it can appear in Google feature snippets.
Here’s how you can make your content appear in feature snippets
- Keep the central idea of your content in focus
- Structure your content well
- Use bullets and lists in your content
- Add useful data and statistics to your content
Step 7: Proofread your content to make it better
Once you are done writing your SEO content, you should make sure to proofread it to get rid of any mistakes you may have made in the content. You can run your content through a grammar checking program to find errors quickly. You can also use the online plagiarism fixer by SEOMagnifier to correct and check for plagiarism in your content.
Be sure to read content with a fresh mind a few hours after you finish writing. The problem with writing content is that you can always improve it. You can always improve it and make it more attractive. Proofreading what you’ve written is the best way to do this.
When you proofread your content, you can see the areas where you are missing. You can get an idea of your current writing skills and you can learn the common mistakes you have made. After that, it’s just a matter of working around those mistakes and making sure you don’t make the same mistakes again.
SEO-optimized content can give your online platform the edge it needs over your competitors. Also, you need to keep delivering useful content to your audience if you want your blog to stay relevant and dominate the search engines.
The SEO content creation process we’ve talked about here will help you do just that. Go through the SEO content writing process we talked about here to consistently come up with unique content for your blog.
Posted on July 6, 2021