As the world continually evolves in the digital arena, Search Engine Optimization (SEO) has become an essential aspect of building a successful web presence and growing your business. SEO has many essential functions, but the most notable is increasing visibility or better ranking on the Search Engine Results Page (SERP).
Search engines are pretty much the go-to place online to find anything you’re looking for. Almost 93% of all web traffic comes from search engines. This includes consumers who typically use search engines to help them with their buying decisions. If you want more potential customers to find your website, SEO practices can help you rank in the top positions.
Prospects are more likely to see your website on the first page of search results. Indeed, a quarter of Internet users never click after the first SERP. SEO ensures that your website is more attractive to search engines by constantly optimizing your brand’s website and its content. With constantly evolving algorithms, SEO professionals also ensure that you are never left behind.
As businesses recognize the benefits of SEO, the online business world is becoming more competitive every day. For a successful SEO campaign, many businesses spend $ 65 billion on SEO. However, not all businesses have the budget or the resources to run a large-scale SEO campaign. Small businesses are primarily at a disadvantage when trying to rank their branded websites in the SERPs for this reason.
Yet professional SEO services are essential for these businesses to help attract more people to their website, greater growth, and higher income. As such, they need to execute SEO campaigns and strategies aimed explicitly at small businesses.
This infographic from Digital Marketing Philippines provides an overview of how to find a suitable SEO service for your small business.