Seo strategy

How to Identify the Best SEO Strategy for Your Business

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Search engine optimization (SEO) is one of those things that a lot of people talk about. And who doesn’t want more sales?

Related: 10 Tips for Combining SEO and Content Marketing

The problem is, with so many people talking about SEO, there are plenty of strategies out there for figuring out what’s the best way to implement SEO on your website.

Of course, the task at hand seems very easy at first, but using the wrong strategy will waste your time and money and maybe get you in trouble with Google – which you definitely don’t want. .

To make it easier for you, here’s a guide that basically explains what you should look for in an SEO strategy. What makes one strategy better than another? Why should you ignore certain strategies completely?

Here is the first step in becoming an expert in discerning which strategy can work over another.

What are the main characteristics of any SEO strategy?

When it comes to SEO, there are two main things you need to be aware of:

  1. On-page SEO
  2. Off-page SEO

On-page SEO

This type of SEO is done directly on your website; basically it involves multiple parts of your website to determine search engine ranking. For the most part, you can make on-page SEO changes yourself, using the following list:

  • Page content
  • Title tags
  • Meta descriptions
  • Headers
  • URL structure
  • Loading time on pages
  • Internal link
  • Schema * (I highly recommend adding this to your website)

The goal of on-page SEO is to make sure your website is readable by search engines; the easier it is to read the structure and content of your website, the better your final ranking will be.

Related: 5 Ways To Optimize Local Search Results And Compete With The Biggest

Diagram is important to your on-page SEO, and you’ll likely hear the word in a conversation with anyone who works with SEO; if you don’t, show him the boot!

You will also probably be confused as to what Schema really is (aside from sounding really cool): Schema is a specific vocabulary of tags that you add to your HTML to improve the representation of your page in the search engine results pages (SERP). By adding Schema to your website’s HTML code, you will improve the way snippets of information will be displayed in SERPs. You will also make it easier for Google, Yahoo and Bing to understand what your website / page is all about.

Making it easier for search engines gives you a better chance of ranking higher.

Major tips

  • Make sure your website loads within three seconds.
  • Make all your images web friendly.
  • Enable Gzip compression and implement a content delivery network (CDN) in your website.
  • Make sure the first word in your title tags is a keyword.

Off-page SEO

Off-page SEO happens from your website, hence the name. He understands:

  • Link building
  • Social media sharing

There are a few other tactics used in off-page SEO, but the two mentioned are among the most popular, with link building by far the most important strategy.

Off page SEO, especially link building, is something that needs to be done right, but a lot of people take shortcuts that negatively impact their website. In life, there are no shortcuts, and the same rule applies to SEO.

In fact, the quality of link building is extremely important, more than the quantity of links. Therefore, creating high quality content is important, in order to attract users from other websites to link to you.

You shouldn’t buy links; it will only be a temporary solution. And Google will end up penalizing you for trying to manipulate the system. To avoid any issues with the search engine giant while trying to improve your website’s SEO, grow your network organically. It involves reaching out to various contacts that you have in your industry. When you contact people, they may agree to point a link to your website.

You can also ask people to post articles on your site and do the same on their sites, filling your articles with keywords that will ultimately be redirected to your website. Along the way, remember that you don’t want to post a guest or have links pointing to “anywhere”. The original website must be reputable for the effort involved to have a positive effect.

There are other bonding strategies outside of guest posting and communicating with your contacts. Another involves directory submissions. But I say this with some trepidation since Google started looking for directories. Specifically, it attacked spam-type directories. Fortunately, Google loves directories that are edited by humans. In this context, directories like JoeAnt, Yahoo Directory, and DMOZ are all worth submitting.

Another great strategy is local directories, also known as local citation. So, submit your business to local directories such as:

  • Google My business
  • Bing Places for businesses
  • Bark

There are many other great local directories to use. They are all a great way for the search engines to find out more about you.

How to calculate the ROI of your SEO expenses

As with any marketing effort, it all depends on whether or not you can make money. With SEO, calculating your ROI comes down to knowing directly how much your SEO efforts are costing you and what the total value of your sales was.

To begin the process of verifying your ROI, and assuming you’re using Google Analytics (the most popular online analytics tool), first navigate to the Acquisition tab (sidebar) in Google Analytics. Then select “channels” to view the traffic generated by each channel.

You will want to see organic results because they will be made up of traffic from all search engines. Now, if you have Google Goals enabled, you will be able to see revenue / lead conversions directly generated from organic search. If you do not have this feature active, you will need to manually calculate the results.

You can also use the simple formula below to calculate your ROI:

ROI = (Revenue from SEO efforts – Cost of SEO project) / Cost of SEO project x 100%

ROI = ($ 25,000 – $ 10,000) / 10,000 x 100 percent

ROI = 150%

This means that the return is 2.5 times the investment. Realistically, for any SEO project, you want to see at least 2x the ROI.

So there you have it: a complete guide on what to look for to identify the best SEO strategy. Hopefully, when you review SEO for your own business, these tips will help you determine whether or not your SEO specialist knows what they’re doing.

Related: Are Keywords Still Important?