Artificial Intelligence or AI.
What comes to mind when you hear these words.
A human-faced robot or terminator. But we are not talking about them here. We are talking about super smart algorithms.
There are three different classifications of artificial intelligence:
- Artificial Narrow Intelligence (ANI): when used for a single task.
- Artificial General Intelligence (AGI): When AI can perform different tasks. AGI is called only when performing tasks like a human.
- Artificial Superintelligence (ASI): When AI performs tasks beyond the capabilities of a human, ASI appears.
Artificial intelligence is changing the face of technology and business. And it also changed the face of SEO.
As you know, people perform billions of searches on Google every day. And Google said that 15% of these requests had never been seen before.
It’s a huge number.
When you search for something, you need relevant and accurate results from Google. And you don’t type a word or two, we type an entire sentence.
When I enter a search query in Google “when was Trump’s wife born” and press enter. I got an answer about Trump’s wives and current wife like below, without even using their names:
How did Google find a relevant answer to my query? Google uses an artificial intelligence algorithm to provide accurate answers: RankBrain.
If you’re serious about SEO, you’ve probably heard of this term. Wondering what RankBrain is?
RankBrain is an artificial intelligence algorithm that helps Google understand and process the search query and come up with a definitive answer. Google recently admitted that RankBrain is the third most important ranking signal. This is how the RankBrain process:
As you can see how quickly the SEO industry is changing, you also need to change your strategy to survive in this environment.
In this article, I’m going to share 5 strategies you need to implement to win the SEO game. Looked:
1. AI World Keyword Research
I’m sure you’re familiar with keyword research. Google now understands the intent behind a search query. So you need to make your keyword research process smarter. Traditional methods are not enough.
Now, it makes no sense to create a certain number of pages for a certain number of keywords. Let’s say you have two keywords: “best SEO tools” and “best SEO tools”. You don’t need to create two pages (optimized around these keywords). Why?
Because RankBrain understands that both terms are identical and provide the same answers to these queries. Look at this:
What should you do? Optimize your page around a single keyword and Google will rank that page for different relevant keywords. This is the power of the AI algorithm. Try browsing through the “Related Search” section to find more keyword phrases to target.
2. Focus on content quality and relevance
Suppose you search for a query in Google and visit one of the search results, find the content useful and spend some time reading it. This tells Google that users like this page, let’s rank it higher.
And if you can’t find the relevant content and leave the page in just 2-3 seconds. This tells Google that this page is irrelevant, let’s give it a lower ranking.
Google AI measures content relevance and time spent on page. What does this mean to you ?
Create long and in-depth content. Divide it into headings, subheadings, and bullet points. Backlinko analyzed 1 million Google search results and found that long content ranks higher than short content.
Provide real value and respond to what a user asks. Google loves it.
3. The era of mobile
Are you only thinking about desktop SEO? If so, then think again.
We live in the age of mobile devices and people want answers at their fingertips. Almost according to Google, 40% of users search on their smartphone during an average day. If you’re not optimizing your website and SEO for mobile, you’re missing out on a great opportunity. Why? Look at this:
Mobile search is becoming the future of SEO. Optimize your website for mobile for visitors who access your site from mobile devices. How do you know if your website is mobile-friendly? Just do one mobile-friendly test here.
4. Optimize for voice search
Voice search changes things for SEO. Voice search accounts for approximately 50% of all mobile searches. It’s something you should embrace. It can do a great job of helping users find exactly what they want when they ask for it by voice.
Siri, Google Now, Alexa and Cortana are very popular voice assistants. They can do things for you, like set a time, play a song, read the news, buy something from Amazon, give you directions, and find restaurants in your area.
We are too lazy to type. As Rand Fishkin said, “voice searches are getting longer and more conversational.”
5. Chatbots are the big opportunity
You’ve probably heard of chatbots. Most major brands use chatbots to provide advanced user experience and ease of purchase.
Discover Poncho Chatbot (weather updates) on Facebook Messenger. It asks you relevant questions and offers the best answers.
Wondering what Chatbot is?
Here is the definition of Chatbot magazine:
“A chatbot is a service, powered by rules and sometimes artificial intelligence, that you interact with through a chat interface.”
A Chabot behaves like a human and actively participates in conversation in a natural way. The best part? They don’t sleep and provide 24/7 customer support.
Fernando Angulohead of international partnerships at SEMrush, shared his perspective:
“Here’s how I see chatbots as an opportunity for e-commerce SEO. First of all, and this is the obvious layer, chatbots can increase and decrease dwell time and bounce rate, and those are ranking factors. The user can easily get caught up in a conversation with a bot, so they will naturally stay on the page longer.”
Chatbots can take your customer experience to the next level. 80% of companies said they have already used or plan to use chatbots by 2020.
If you’re not using chatbots, now might be the best time for small businesses to implement the same. Chatbots are the journey to top sales.