By Marc, Editor-in-Chief at IoT Business News.
Whether you’ve just started a small business or have a well-established, larger business, you probably know that a good quality SEO campaign is essential if you want to expand your customer base and increase your profits.
When it comes to SEO services, there is no hard and fast rule that can be set in stone as best practices are constantly changing. For example, what was a great SEO idea in 2015 won’t necessarily always be the best way forward today, in 2020.
Any reputable digital marketing agency will tell you that SEO is very complex and your unique area of business, along with other factors, should always be considered when designing a campaign.
There are many ways to improve your website’s SEO and Google ranking, and if you’re wondering what the current best practices are, this article will tell you everything you need to know.
The content should appear natural and not as if it is just there to host keywords.
Most people have read an article that seems incredibly unnatural and as if it was written by an amateur. Although keywords are very important in every SEO campaign, if your content looks like you’ve just put all your keywords in, your website users and potential customers won’t view your business as. an authority in its field.
Worse yet, the major search engines (like Google) will pick it up as well and you could be penalized.
Try to avoid link exchanges as much as possible.
While there is absolutely nothing wrong with having another website linked to yours (or vice versa), try to avoid going back as much as possible. Google can easily pick up link exchanges and won’t like it if you do.
If you really want to rank higher with Google, instead create high-quality content and content that your users will enjoy reading. Relevant, interesting, and high-quality content is the best way to go because it gives your brand high reliability.
The description of your metadata should always be an accurate representation of the content of your page.
In 2020, it’s more important than ever to make sure your metadata description reflects what’s actually on your page. Also, don’t forget to include relevant keywords as these will appear in bold when users search and are sure to interest them in your website.
Don’t forget to broadcast your keywords.
Many website owners are tempted to keep all of their relevant keywords on one page of their site. Often times, this is out of laziness or ignorance, but if you continue this way, your individual pages could be competing for Google rankings, which is definitely something to be avoided.
Rather, we recommend that you distribute your keywords and only insert them when you think they will be the most relevant to the content. In addition, visitors to your website will also have a clearer idea of the product or service you are offering.
Check with your SEO digital marketing agency before making any major changes.
Many of us have been in the same boat: you’re in a hurry and funds are tight but you want to make a major change to your website, so you decide to do it yourself. After all, what harm can it really do?
Well, any major change could actually do a lot of damage. Of course, it could go the other way and help you considerably, but you just don’t know that unless you’ve consulted with a digital marketing expert.
Your digital marketing expert will be able to advise you on the best way to make changes and will be in a much better position to assess how this will affect the overall performance of your SEO strategy.
Always respond to reviews: whether positive or negative.
Bad reviews are an integral part of every business and there will come a day when even the best companies will receive a bad review. However, it’s not so much the bad review itself, but the way you respond (or don’t respond) that matters.
Failure to respond to, or even acknowledge, a bad review shows site visitors that your customer service isn’t great and that you don’t value your customers as much as you should.
Have a strong presence on social networks.
Social media is one of the most powerful digital marketing and business tools of 2020 and the best part is, it’s completely free! We recommend that you have a strong presence on various social media platforms and try to engage as much as possible with your followers.