Everyone wants to rank well in Google searches, but how do you go about it? A lot of things go into ranking high in the SERPs. Google uses a “PageRank” system to index pages so that the most relevant information is at the top and not buried on page 10 of search results. One factor is called “EAT”, which stands for Expertise, Authority and Reliability. Understanding this concept will help you better understand SEO and hopefully allow you to rank higher in SERPS while improving your website’s conversion rates by providing visitors with what they need when they need it. Not needed anymore.
What is EAT?
EAT is a measure of your skill in your trade and your reliability and knowledge. You can think of “E-” for expertise and “A-” for authority. These two elements work together to create a measure that reflects the reliability, familiarity, and quality of information contained in website content. This metric is also called “authoritative metric” in some circles. A simple analogy to help explain EAT would be a teacher at your local high school who stands out for his background and knowledge of certain subjects (expertise) as well as his standing in the community (authority).
Can you measure EAT?
You can measure EAT using metrics such as trust flow or credibility component of backlinks, Do follow index, and social media. When combined with other factors in a page’s ranking algorithm, users can use these metrics to measure EAT. Additionally, you can rent the best seo companies to receive quality service. However, some argue that it is not possible to accurately measure EAT on a page by itself. On the other hand, others claim that they are more accurate than Google’s PageRank algorithm when it comes to measuring a website’s expertise, authority, and trustworthiness.
Google Expertise Patents:
Recently, Google patented rating expertise through trust flows and authority metrics. They have also patented the ranking of a website based on its trustworthiness or authority.
Google patent documents:
Expertise can be difficult to measure, but it dramatically affects your ability to rank in Google and convert visitors into customers. Measuring EAT is problematic because it takes many things, such as social media shares, backlinks from reputable domains, and mentions from industry leaders with many followers. The best way to measure this metric is to use multiple metrics over time to determine if there are changes.
One way to improve EAT is to include experts in your content plan. Experts can help build credibility for your brand and can help boost your EAT scores when contained within your content. One way to find experts would be to check your social media connections, or you can use paid tools to help find experts willing to write specific content on your website for a future article.
Google and entities:
In 2011, Google patented the process of assigning different levels of importance to descriptive words and phrases that appear in the content of a web page. It can also lead to EAT metrics for the website hosting the content if you have the frequency of brands, organizations, and people that use your website space more frequently.
If you are looking for a way to contribute to the authenticity of your website and increase your EAT score, consider including seasoned experts on your website. Once these experts contribute their unique knowledge and expertise, you will see surprising results in your overall EAT score.