Seo strategy

Katie Vogel Joins Hearst DevHub as Director of SEO Strategy

We are delighted to announce that Katie Vogel is joining the DevHub – Hearst Newspapers’ editorial engineering, product development and content strategy team – as Director of SEO Strategy, overseeing search tactics and programs for local newsrooms.

“Hearst Newspapers innovates at the intersection of audience and product. As everyday journalism evolves, we must serve our readers and understand the unique needs of their communities,” Vogel said. “I join this team because it’s a rare place in our industry where engineers, strategists and journalists work directly together to create products and processes that elevate unique local news.”

Hearst’s DevHub team works with local publishers such as The San Francisco Chronicle, San Antonio Express-News, Houston Chronicle, The Times Union in Albany, NY, and a group of newsrooms across Connecticut. The team focuses on local news and builds major projects such as election results subsites, programs such as Best restaurantstools such as California Fire Tracker and Texas Flood Trackerand a series of templates that allow journalists to publish interactive stories and experiences without the need for programming skills.

Vogel joins the DevHub after serving as a research writer at USA Today, where she provided newsroom-wide training on SEO best practices and emerging trends while informing strategy and planning. Vogel has worked on investigative, corporate, and breaking news at USA Today, and recently helped lead SEO work on Russia’s invasion of Ukraine, the Beijing and Tokyo Olympics, and the late of the occupation of Afghanistan.

“Engaging readers in journalism that can improve their lives and communities is vital in an age characterized by information overload,” said Tim O’Rourke, vice president of content strategy at Hearst Newspapers. “Katie is the rare journalist who combines a deep respect for the public, a deep understanding of modern research tactics and an enthusiasm for the best local news coverage.”

Prior to his stint at USA Today, Vogel worked in strategic roles at newsrooms including Detour Detroit, a local news startup. While she was editor-in-chief of the Cincinnati Enquirer for Ohio, she managed audience strategy for the Pulitzer Prize-winning staff “seven days of heroin” project.

“Local news is what makes democracy and civil society possible,” Vogel said. “We can’t afford not to center local news every day by providing our audiences with information, data and stories that reflect their lives and concerns.”

About Hearst
At Hearst, our mission is to be the most trusted, respected and accurate source of news and information in the communities we serve. We place the interests of our readers above all others and are dedicated to the principles of truthfulness, fairness and independence. We understand that the free flow of accurate information is vital to our system of government and the foundations of our economy.

About the San Francisco Chronicle
The San Francisco Chronicle ( is Northern California’s largest newspaper and the second largest on the West Coast. Acquired by Hearst Corporation in 2000, The San Francisco Chronicle was founded in 1865 by Charles and Michael de Young and received six Pulitzer Prizes for journalistic excellence. The staff won the ONA Online Journalism Awards for General Excellence in 2020 and for Breaking News coverage in 2019, 2020 and 2021. Follow us on Twitter at @SFChronicle.