Seo strategy

Know where to focus your SEO strategy

If you’re a business trying to do well online, chances are you’ve heard of SEO. If you’re a businessman first and an online marketer second, you might wonder which parts of SEO are best to learn now, what can wait, and what you can’t. -be no need to know at all.

It is true that SEO is very important, and overall everything is important, but it depends on the type of business you are in and your business goals.

The best SEO strategy will focus on what you need and what is most likely to work to help you rank better on Google.

You can always hire pros to do SEO advice with you if you want the peace of mind of knowing you’re in safe hands, but for some quick DIY tips on focusing your SEO strategy in the right places, check out these.

The right keywords

At the root of SEO are keywords, those words and phrases that people search for to find answers to their questions or solutions to their problems. As a business, you must be found on the “right” keywords, those that concern you and that make sense in relation to what you do and offer.

If you are a personal injury attorney serving Chicago it would be great to be found on the term “Chicago personal injury attorney” but of course all other personal injury law firms in the city ​​want it too.

However, by optimizing your high-quality web content and meta tags for this keyword, you give yourself the best chance of standing out among the crowd.

Easy eCommerce

Doing local SEO like in the previous example is one thing. Doing SEO for e-commerce is something else. Here, you don’t have to worry about geography at all, since you sell products to anyone, no matter where they are.

But this means that the technical state of your website should be doubly hidden, because your website is essentially your one and only means of generating income.

You need to fix your broken pages and links, optimize all your product pages for the right keywords, and know how to write great calls to action that will get people to convert.

There’s a lot to do in eCommerce SEO, but getting it right is essential if you want to become a juggernaut in your market.

Great content

Finally, you’ll want to focus on creating great SEO content, no matter what type of business you’re in. However, content is especially important when you are a traffic driven website. If you want to be a resource on a certain topic, or if you’re a blogger making money from affiliate marketing, then all you need is traffic.

Getting that traffic comes down to capturing people who are currently going to your competitors. You should research keywords with high search volumes that you think you can rank better for. Then you create content around those keywords, making sure to meet user intent in the process.

Good SEO strategy mostly relies on common sense, so be smart about what you need.