Local SEO is an online marketing strategy that helps local businesses increase their visibility based on their geographic location.
Let’s take the example of a newly opened restaurant in New York. Depending on the region, it can take months before they can attract enough customers to be viable. However, with the help of a well-designed local SEO strategy, the restaurant can attract a large number of customers from day one.
Indeed, people who search for “restaurants near me” will see it in the first results. But how exactly do you convince Google to list your business in the top results on the first page? Here are some tips to help you get started:
Invest in good quality content
High quality, unique and engaging content is the best way to stand out to your target audience. In short, if people like what you post, they will engage with the brand, check out your offering, and test out your products or services.
But it can be difficult to create content that converts with only two or three people covering your company’s marketing needs. This is one of the main reasons why many companies work with SEO freelancers – it’s a way to bring fresh content, from a new point of view, without spending a fortune on it.
In short, the the way businesses create content is changing. The focus is much more on search intent and content consumption, but there’s also a need to experiment with formats other than blog posts (like short form video content).
The right kind of content can bring more people to your store or cafe, as long as it’s well-targeted and engaging.
Check your keywords
Keywords are still powerful tools for your SEO strategy, but you need to know how to find the right ones. For example, if you are trying to increase appointments for your hair salon in New York, you should use keywords that match the search intent of users who want to get their hair done.
Now, keyword research is not really an easy thing to do. Also, if you don’t know anything about SEO, it will be difficult to find the ones that work for your purpose.
That’s why it’s best to work with local professionals on this one. New York-based SEO experts know the market and have a lot of experience working with companies in a similar situation.
Create a Google Business Profile card
Google Business is a platform where local businesses can list their address, offer, hours, contact details, and any other details that might catch the eye of potential customers. Additionally, business profiles show up in Google Maps in local Google Search results when someone searches for relevant businesses in the area.
In a nutshell, the Google Business Platform is the Internet’s Yellow Pages. Moreover, it is not difficult to create a profile and you do not need specialized help for this. However, it helps to have a 100% profile completion rate (Google favors these) and add images and/or videos of your store, products, menu, etc.
It also helps to create an appealing description of the business and try to post as often as possible. You can link to blog posts you’ve already published or create new content to build user loyalty.
Also, it’s a great idea to encourage people to leave reviews on your business profile page. It’s a clear indicator for Google that your business is valued, which will show up in the rankings.
Good content, well-researched keywords, and a fresh Google Business Profile will definitely help put your local business on the map. Still, that doesn’t mean you can forget about other SEO requirements or social media – you need to build a strong online reputation if you want to be successful!