Seo content

Make your SEO content worth reading

These days, your online content needs to appeal to two parties: readers and search engines.

In the past, high-level content and quality content might not necessarily have been synonymous. Authors have become accustomed to using delicate measures to ensure that their content is present in search results. These days, Google and other search engines despise shady attempts to get high rankings and therefore, more visitors.

Readers have also become more savvy when it comes to content that appeals to them. For example, outdated websites and lots of spelling and grammatical errors can disable a player in an instant.

In this article, you’ll learn tips for refining your content for both readers and search engines.

Creation of user-friendly web content

Obviously, your content will be more believable and readable if you spell words correctly and use proper grammar, that’s a given. And unless you’ve never heard of blogging, you know you need to keep your content short and sweet to keep your readers engaged. There are, however, a few other tips to keep in mind if you want readers to share your posts and keep coming back for more.

To say something!

Don’t just blog for blogging’s sake. Have something to say with every post, preferably something new. Readers aren’t going to engage in social sharing by promoting your blog or posts if you don’t actually engage them with a relevant and interesting topic that hasn’t been redone a million times in the blogosphere. .

Have a test audience before posting.

Test your blogs on your colleagues, friends or family. Not only will they help you fix mistakes, but they’ll also tell you if your writing makes sense. You need to connect with your readers, and if your blog is filled with poorly written paragraphs and jokes that no one understands, you’re just not going to make that connection.

Simply, be a good writer.

A good writer knows how to be concise. Avoid using big words in an effort to impress and overwhelm your readers. A good writer often uses clear, concise, and common language in a casual way, which gets the message across and keeps your readers interested.

Outsource content if your writing stinks.

Alright, so we’re not all cut out to be great writers. If your writing is poor, don’t suffer by creating your own posts – you’ll only make your readers suffer along with you. It’s best to stick with the same writer for all your posts, so you can establish a voice. If you want to promote your own voice or communication style, but don’t know how to write, send a good writer some examples of your efforts and ask them to turn them into readable, high-quality messages ready for publication.

Search engine friendly content development.

Some blogs just for blogging: expose their views on life, funny comments and thoughts on current events; however, most post in order to gain rankings and promote themselves or their business on the internet. Of course, keywords help; but they need to happen organically, based on the content you’re promoting. The days when keyword stuffing got you the rankings you wanted on Google, Yahoo, Bing, etc. is long gone. If you stick to these old ways, your rankings will plummet and you will bore readers at the same time.

Below are some of the top SEO tips for successful blogging and content writing in 2013:

Include media in your posts.

Google and other search engines love images and videos. Sites and blogs that use these forms of media in their content have been proven to rank higher than those that don’t. And it’s a plus that readers also prefer new media dispersed throughout the text.

Do not copy content.

If your content is similar enough to another site or blog, search engines will ignore it. Even if you don’t copy and paste verbatim, rotating and rewording articles can still be quite risky on its own. You better pull yourself together and write pure, organic, and original content for your blog or website.

Make sure your site or blog is responsive to mobile devices (cells, tablets, etc.).

Mobile accessibility isn’t proven to help with rankings in any way, but now that search engines are waking up to this trend of browsing the web, it’s best to start considering such formats. We could see an SEO trend developing on this over the next year.

Go local with your SEO.

If you blog or post to promote yourself or your business locally, follow the trend by going local in your SEO efforts. Don’t be afraid to strip out city and state names with your keywords. After all, when most users search for something, they often put a city at the end of their search term. It can’t hurt to optimize for these users.

In conclusion:

There is a fine line to developing content that appeals to readers and search engines at the same time. Try to appeal to readers first, because if your content isn’t worth reading, there’s really no point in spending your time and effort writing it. When writing readable, quality content for your readers, keep in mind the new trends in SEO and search engine-friendly text, but don’t overdo it.