It’s 2020, and the fact that only 30% of small businesses have a search engine optimization (SEO) strategy is somewhat disturbing. Why, because SEO optimization is essential in making your digital presence relevant to your audience.
Data on the latest trends in SEO strategy comes from a new report by Manifest titled “The 5 Best SEO Strategies For Small Businesses in 2020”. And according to the 501 people polled in the survey, 70% don’t have an SEO strategy. When you consider that 75% of people don’t scroll to the first page of Google, that explains why SEO should be a key strategy for small businesses and businesses of all sizes.
As report author Kelsey McKeon says, now is the time for small businesses to start SEO. Mainly because they have to adapt to the COVID-19 crisis by cutting costs. The profitable nature of SEO makes it the perfect tool for saving money and improving your digital presence.
McKeon goes on to say, “For small businesses looking to cut spending during the COVID-19 pandemic, SEO is an easy-to-implement and affordable strategy that generates long-term returns.”
With the right SEO strategy for your small business, you can consistently position your business to rank well for your local search.
SEO Strategy Trends
The main takeaway from data is that small businesses manage their SEO strategy on their own. The report says they don’t need experts to deploy their SEO strategy. Companies that invest in SEO (62%) rely on their employees to manage it.
The high degree of confidence comes from the fact that SEO is easy to learn and implement. And over half or 56% of businesses that invest in SEO are confident in their strategies. Almost the same number or 53% invested in SEO over the past three years.
Another important point to remember is the price; SEO is cheaper than paid advertising. With the right SEO strategy and the right implementation, you can get a better return on your investment.
The five SEO strategies are: keyword research and targeting; local search engine optimization; mobile optimization; content creation; link building.
Research and target keywords
It all starts with understanding what your audience is looking for and looking for. Once you’ve found the words for your business, you can optimize your site for the best search result in your market using the words.
Start by searching for a topic related to your business on Google. Then use Google Ads to see the keywords with high search volume and low to medium competition levels.
With the right word in hand, embed it in some key places on your websites.
Optimize your website for local search results
As a small business, your market is local (in most cases). Thus, optimizing your website for local search results will position you well for your industry / market.
Keeping your business information up to date is one way to ensure that Google sees your site in a positive light. To do this, make sure your business information is complete, verify your location, and manage and respond to Google reviews.
You can start by updating your Google My Business profile.
Make your website mobile-friendly
In 2015, Google announced that mobile search overtook desktops and started mobile indexing first in July 2019. This means that Google now examines pages as they first appear on devices. mobile.
By now, your website should be fast and mobile-responsive. Test your site on Google’s Mobile-friendly test page to see how it goes.
Create high quality content
High quality content will always improve your site’s reputation. And according to the report, that should include the entire site.
Everything from the house to the About Us page should be useful and of high quality.
Build a backlink profile
When you invest in high quality backlinks to your website, it lets Google know that your site is worth revisiting. A good backlink to your site is an endorsement.
However, this is a time consuming process as it requires building relationships with the online community. But as more and more people with great sites connect with you, the authority and reputation you have make the job much easier.
While you may have more time to devote to your SEO strategy due to the coronavirus crisis, it should be a long-term commitment.
As the report points out, SEO is an affordable marketing strategy that you can implement in-house. And once you’ve learned the principles of SEO, it becomes much easier to implement any new optimization.
So do not wait any longer. Start optimizing your site and make it easier for your customers to find you.
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