WASHINGTON, March 14, 2019 /PRNewswire/ — Thirty-six percent (36%) of small businesses have an SEO strategy, and 38% more plan to invest in SEO in the future, according to a new survey from Clutchthe leading B2B research, assessment and assessment company.
Social media marketing (63%) and mobile-friendly websites (54%) are the most common SEO activities that small businesses spend time and money on.
Having a mobile-friendly website can help small businesses rank in search results, especially through Google’s mobile index.
Data from Clutch shows that as more small businesses invest in SEO, deciding which SEO efforts to prioritize will remain a challenge.
Small businesses are investing in content marketing for SEO
Almost half of small businesses (48%) invest in content marketing for SEO. Content marketing helps small businesses attract potential customers and guide them through their buying journey.
The quality and clarity of online content is important as optimizing websites for voice search is becoming a priority for small businesses.
Clutch found that only 21% of small businesses invest in voice search optimization for SEO.
Other SEO activities that small businesses pursue include keyword research (51%) and link building (28%).
Small businesses rely on in-house staff for SEO
Small businesses rely on in-house employees (54%) for SEO nearly twice as much as they hire an SEO agency (28%).
In-house staffing is cheaper than an SEO agency and gives small businesses more control over their SEO strategies.
“Internal provides more control over planning, content creation and budgeting,” said Jaykishan Panchalwho manages the SEO strategy for the digital marketing agency E2M. “The internal SEO team probably has the best understanding of brand voice, company culture, and resource availability.”
However, internal employees may not have the expertise of SEO agencies.
Small Businesses Use Website Traffic and Leads to Measure SEO Success
The top two SEO metrics small businesses track are website traffic (25%) and leads and conversions (19%). Small businesses value these metrics more than backlinks (14%) and keyword rankings (13%).
Tracking website traffic, leads, and conversions shows that small businesses tend to invest in SEO to generate revenue. These metrics, however, do not fully capture SEO success.
More and more small businesses are turning to PPC advertising to gain visibility on searches
Sixty percent (60%) of small businesses with an SEO strategy also invest in PPC advertising. An additional 17% of small businesses plan to invest in PPC in 2019.
PPC advertising guarantees placement at the top of search engine results pages, earning clicks and impressions. These immediate returns appeal to small businesses with limited budgets.
Clutch’s 2019 Small Business SEO Survey Included 529 US Small Business Owners and Managers
Read the full report here: https://clutch.co/seo-firms/resources/small-business-seo-2019.
For questions about the survey, commentary on the results, or an introduction to the industry experts included in the report, contact Grayson Kemper at [email protected].
About the clutch
A B2B research, rating and opinion firm at the heart of washington d.c., Clutch connects small and medium-sized businesses with the best-fit agencies, software, or consultants they need to meet business challenges with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified customer reviews, services offered, quality of work, and market presence.