Search Engine Optimization (SEO) is one of the primary goals of content writing. When writing content, strategically using your understanding of SEO will help your content rank higher in Google searches.
SEO is a strategy to ensure your content has the best chance of reaching your target audience. Although SEO can be an effective strategy to help drive traffic to your websites, few beginners know where to start.
I want to help demystify the assumptions around SEO and provide tips for novice writers to improve the effectiveness of their SEO content writing. As a content marketer, you must appreciate the importance and see the value of SEO in content writing. Now it’s important to take action to integrate the strategy into your work for more visibility and better results.
On-Page SEO Content Writing Tips
The first challenge for content marketers is to find an appropriate solution keyword for their content. A keyword is the fastest way to reach an audience. However, it is not enough to think of a popular keyword but to integrate it naturally into your content. The proper integration of a good keyword will drive traffic to your content in the future. Here are ways to create smart and effective SEO content:
1. Include your main keyword in the title tag and header tags (H1, H2, etc.) where possible
Search engines like Google usually focus on the main points highlighted in online content. Title tags and header tags are particularly useful for giving search engines an idea of what your content is about. The best way to make sure search engines recognize your main topic is to incorporate keywords in these places. Plus, header tags are a great way to separate your content into sections, making it easier for readers to scan.
2. Content must include tertiary keywords and LSI terms
Your keywords should not just appear in your titles. SEO content marketers appreciate the effectiveness of seeding keywords and LSI terms into the body of their writing. However, you should never overuse a keyword, only incorporate it where it fits organically and makes sense. Overusing or “stuffing” a keyword in places it doesn’t naturally fit is the fastest way to ruin your chances of ranking.
3. Include Important Keywords in Alt Tags
Images need text for their alt tags and alternate attributes to help readers know what a specific medium is about whenever there is a loading delay. SEO content writers don’t underestimate the power of including keywords in their image Alt tags. Adding keywords to your alt tags can give you a head start, as many people tend to bypass this opportunity altogether.
4. A meta description is essential
Readers usually type in the specific information keywords they want and receive different articles on the search engine results page (SERP). A Meta Description is essential for SEO because it appears on the SERP page, just below your website URL. A meta description and post title are the tools you have to sell your post to the reader before they click. Not only do you want to hook their interest with your meta description, but your keywords will shine a light on what readers should expect to read in your article.
Be smart and strategic about when and how you use your main keywords and slight variations in your article. When you only use the main keywords when necessary and find ways to place them organically in the right places in your article, you should have created smart and thoughtful SEO content writing that Google and the readers cannot ignore.