Seo content

SEO Content Analyst – Axios Charlotte

US News & World Report is a multi-faceted digital media company dedicated to helping citizens, consumers, business leaders and policy makers make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on include education, health, money, travel, cars, news and 360 reviews.

We reach over 40 million people a month when they need expert advice the most and are motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides to colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides to the authoritative rankings of top colleges and top hospitals on our website and in print. And our flagship US News Live conferences highlight important national conversations, including Healthcare of Tomorrow and Healthiest Communities.

We believe in having a broad range of talent and experience at US News. We strive to maintain a welcoming workplace where everyone has the opportunity to succeed and contribute fully. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future:
As a member of the US News Money team, you will be involved in implementing our SEO strategy for traffic growth that helps guide the future of our business. You will be a key member of a fast growing organization that is goal driven and reshaping our future.

The main responsibilities of the SEO Content Analyst will be to champion the organic growth of our traffic through smart and actionable search tactics and work closely with the Consumer Advisory team to improve editorial content through research. You will participate in analysis and reporting and be the resident expert on search algorithm updates and industry trends. If you dream of Robots.txt or know how to use “canonical” in a sentence, then you will love this role.

The SEO Content Analyst will work closely with Money’s product and editorial teams to generate and maintain highly optimized content of interest. This position will also strive to improve overall organic performance and assist in the creation of reports, analysis and recommendations in the financial vertical.

Are you up to the challenge?

• Responsible for analyzing, identifying and managing SEO initiatives and organic search opportunities
• Develop and deliver clear SEO KPIs and achieve better organic traffic growth
• Create and implement specific SEO recommendations at the page level
• Execute strategic on-page and technical SEO activities through keyword research, link building, indexing and page crawling
• Work closely with SEO Lead, Product, Editorial, Tech and Business Intelligence departments to drive the implementation of SEO recommendations
• Create detailed and routine analysis and reports on SEO KPIs
• Provide competitor site analysis and identify areas of opportunity
• Stay up to date with new tools, trends and best practices on all search engine (mainly Google) and SEO industry algorithm updates
• Participate in special projects that can support other verticals as requested

You should definitely have
• Bachelor’s degree, preferably major in commerce or similar, or equivalent experience
• 3+ years of professional SEO experience with proven results
• Knowledge of SEO methodologies and best practices
• Experience with reporting/tracking tools including Adobe Analytics, Google Analytics, and Google Search Console, SEO optimization platforms such as Searchmetrics, SEMrush, and data-driven SEO analytics
• Proven success in creating and implementing SEO plans and strategies resulting in tangible organic traffic growth
• Experience working with cross-platform teams to implement SEO strategies
• Advanced skills in Microsoft Excel, HTML and understanding of source code
• Experience working with content teams
It would be nice if you had
• Familiarity with markup a plus
• Experience with crawling software such as Screaming Frog SEO Spider and DeepCrawl an asset
• SEO experience for media sites is a big plus

What it’s like to work with us:
• Talent is our greatest asset
• We invest in passionate, high-potential people who understand US News’ commitment to our consumers.
• Mission-driven entrepreneurial culture with core values ​​of quality and integrity
• Focus on promoting personal and professional growth
• Competitive benefits including paid time off, medical expenses, tuition reimbursement and training
• Collaborative work environment ~ Fun, diverse, inclusive and ambitious co-workers

Other job information:
These statements are intended to describe the general nature and level of work performed by employees assigned to this work. This is not an exhaustive list of all responsibilities, tasks and skills required of employees assigned to this position.

This position will require the successful candidate to present proof of vaccination against COVID-19. As an equal opportunity employer, the Company will provide reasonable accommodations to individuals who cannot be vaccinated in accordance with federal, state and local laws.

Share a resume and cover letter for consideration.