Content creation sounds easy, right? Until you sit down in front of a keyboard and watch the cursor flash towards you. Content creation takes a lot of time and requires research, discipline and motivation. Your SEO content strategy should encompass how you can deliver engaging new content to your audience. While devoting time and effort to improving existing content.
Let’s talk terms
Using related LSI terms in your content improves the likelihood that your pages will be found. LSI stands for Latent Semantic Indexing. It’s a big fancy SEO term, but it’s really simple to see in practice. LSI keywords are words or phrases that are semantically related to each other. For example, if you’re optimizing for coffee, use words like mug, mug, etc. Be sure to sprinkle them into your content to help you rank better. A simple way to see how this can work is to do a Google search. The associated or suggested words that autocomplete will give you are LSI keywords.
LSI Keywords in Google Autocomplete
Title tags are the title of your posts or pages. In the search engine results page (SERP), you can see them at the top. You can use numbers in title tags or non-clickbait phrases. These are called modifiers. For a good example, just look at paid ads in the SERP. Think about it, if those are clicked, so will organic terms and numbers. This helps the CTR which equates to a higher ranking. Paid ads are a great way to discover keywords.
Modifiers in title tag example
Believe it or not, but most of your search engine traffic comes from very long and very specific searches. Some of the best title tag modifiers are current year, best, review, free shipping, and checklist.
So how do you create a content strategy?
If you’re looking at ads and Google your search term, look at the bottom of the page. Google places related terms at the bottom. These are potential topics for content. Most users do not use mobile devices to search for information. So when looking for content in your industry, look at the bottom of the SERP. Phrases like “how to…” and others are good for content when providing information and developing an SEO content strategy.
Interconnect and layer your content
Orphan content is a post or page that does not have an internal link to another related post or page on your website. Interconnecting your pages and posts is good for readers and the search engine to keep finding content on your website.
External links should always include a link to a verified website. Preferably the one whose backlink you enjoy. You have read previous articles on a strategy on how best to do it.
Optimize and update existing content
Content prioritized by subject difficulty. Therefore, you can start reusing and even adding to existing content as long as it is relevant and helpful to readers. Using the Google Console, you can find the top 10 pages you rank for, then go from 11 to 15 for page two. Focus on optimizing these pages for your keyword and improving your existing content.
Google Trends and Google AI
Google trends allow you to search for terms and see how many stories exist on a topic or term. If it’s a story or topic in your industry and create engaging new content around it. Using Google Trends, you can search by state or market city.
Rankbrain was released years ago, but basically after it was released, SEO experts guessed what it was. Today, best guesses suggest that it is Google’s artificial intelligence (AI) tool for viewing web pages and judging content quality based on the user’s experience with the content. It is quite possibly one of the highest ranking factors for websites. After all, the happier your users are, the higher your CTR ranking will be.
Remember when I said it takes time and effort. It’s the biggest thing you have to figure out how to put aside. It takes time to develop content and then constantly monitor what content works and what doesn’t. The combination of SEO and content marketing is essential for a successful business strategy to reach customers online.