Key takeaways from SEO copywriting:
- SEO writing refers to a type of writing aimed at helping websites improve their visibility online.
- Over 74,000 individual search terms are entered into Google every second.
- SEO writing not only treats keyword match, it is also offering solutions or answers to people’s questions.
- Sixty-seven percent of all clicks go to the top five organic results.
- SEO writing helps increase a page’s chances of ranking well SERP.
Ranking on Google SERP and other search engine is no small feat. But no one says it’s impossible. With the right tools and knowledge of SEO writing, you can increase the chances of your site’s pages ranking on SERP. Read this quick guide and learn the importance of SEO writing and how to do it.
What is SEO copywriting?
For the uninitiated, SEO writing refers to a type of writing aimed at helping websites improve their visibility online. Also known as SEO content writing, it deals with the implementation of key words Where Key phrases within a content. This technique allows content writers Where editors to boost the organic visibility of a page and SERP Ranking.
Apart keyword optimization, SEO copywriters should also ensure that the topic they are covering is relevant to their target audience. As Google has pointed out time and time again, it prioritizes relevant and quality content.
So, SEO writing doesn’t just deal with keyword matching, it also involves researching what people are looking for online and coming up with solutions or answers to their queries. There are many tools that SEO copywriters can use to improve the quality and relevance of their content.
For example, the AI-based writing editor INK provides users with real-time optimization recommendations. Through natural language processing, INK provides topical suggestions that can dramatically increase the relevance of a piece of content.
In addition to INK, there is also KWFinder and Ahrefs Keyword Explorer for keyword research, more Buzzsumo and google trends for information on trending topics online.
Why is SEO copywriting important?
SEO writing helps increase a page’s chances of ranking well on the SERP. Ninety-three percent of the online experience to date begins with search engines. With nearly 75% of the search market, Google remains the most dominant search engine on the Internet.
According to Live Internet Statistics, more than 74,000 individual search terms are entered into Google every second. This represents more than 6.3 billion requests every day.
When people type these search terms into the query box, the search engine provides a list of Url that best matches the keyword. These pages are called the Search engine results page, Where SERP to shorten it.
Yes, search engines are a smart way to drive organic traffic to your website. And for the most part, it does. Seventy percent of marketers say SEO is more effective at driving sales than PPC.
But there is just one small problem.
Almost 75% of users do not make it past the first page of SERPs. Plus, 67% of all clicks go to the top five organic results. As a result, you have hundreds of websites competing for one keyword or another.
It’s there that SEO writing comes in. Writing your content with the search engine in mind and your target audience gives you an edge over your competition. Here’s how to do it.
How to make SEO optimized copies?
The first thing you want to do is find the right keywords for your site. This involves understanding your niche and goals, and then putting together a list of topics that are relevant to that goal. Next, identify the key phrase or keywords that reflect a searcher’s intent and enter them into a keyword tool like KWFinder.
A keyword exists in different forms. For example, if a researcher wants to learn more about cats, they can enter the keyword “cat“in the query box.
Likewise, a buyer looking for the nearest florist might type in the key phrase “florists in Houston. “
A keyword tool will tell you:
- What competition exists for the keyword
- How many people are using the keyword in a search query
From this exercise, you can determine whether or not you can rank for the keyword.
After you’ve selected your target keyword, the next step is to use it in specific areas of your content and website. These include:
- Titles and titles
- Page metadata
- In the content itself
Additionally, you can link to other websites relevant to your target keyword.
Sounds pretty straightforward, right? There is more.
5 SEO Writing Tips and Tools for Beginners
Here are five SEO content writing tips that will give your website a SERP boost.
1. Focus on the audience
Google’s main goal is to deliver the most relevant result to its users. This means you need to deliver content that will appeal to your audience’s interest.
In other words, your content must answer the question of readers in your niche or directly address their issues.
Determining the relevance of content was a guessing game in the past. Well, not anymore. Thanks to technological advances, writing tools like INK can tell you exactly how relevant your content is.
As more and more readers turn to you for answers, the search engine will recognize your website as an authority in your niche and reward you with a big boost.
2. Avoid keyword stuffing
Using keyword rich phrases in your articles is like a double-edged sword.
On the one hand, it can increase the relevance of your content when used thoughtfully. The flip side is this overuse – Keyword filling – is an inconvenience for users, and this can lead to the dreaded Google sanction.
So, use the keywords as sparingly as possible. Also, it should blend naturally into the posts.
If you don’t know how many times to use a keyword phrase in a post, consider using WordPress plugins As Yeast.
3. Structure your message
Structure in SEO writing refers to providing the best reading experience to users.
It’s not enough that your content is relevant; you need to make it easy for humans and search engine crawlers to read. It involves breaking up the content into smaller paragraphs with attractive subheadings.
Note that the proper tag hierarchy when using titles is H1 for titles, H2 for subtitles, etc.
Also use natural language that readers can easily understand, avoid fluff and the passive voice.
4. Use images to support SEO copywriting
Content writers tend to process images after the fact, and that’s a bad idea.
Not only do images make a big impression on your post, they can also help you rank in image search. This could ultimately bring more traffic to your website.
So add images that support the content. Whether it’s an illustration, Featured picture, or a product image, it should improve users’ understanding of your post.
Also consider adding alternative text to explain what the image is about to your visually impaired visitors.
People love the visuals. Additionally, images are content and you should consider all content as part of your SEO strategy.
5. Promote the creation of natural links
Link building has come a long way from link farms and link buying. But make no mistake, this remains an essential ranking factor for SEO.
That said, bonding can be a challenge for newbies.
Sixty-five percent of marketers say link building is the hardest SEO tactic to pull off. Additionally, 41% of business marketers say link building is SEO’s biggest challenge.
How can a noobie like you bond, you ask?
Well, create some awesome content that readers will want to share. And as more and more people share your posts, you will have one or more links that will take you back to your website.
Also consider using tools such as Ahrefs and Monitor backlinks to follow your link profile.