Seo strategy

The best video SEO strategy tips [Podcast]

Want to improve your video SEO strategy to get your videos ranked better? The video is hot right now and the competition is tough.

That’s why you’ll want to watch this recent live show with Paul Andre de Vera, Global Head of Search Marketing at Workday and Founder of the SEO Video Show. Paul and our founder, Loren Baker, discuss ways to optimize your video SEO strategy for higher rankings!

It has never been more important to treat your YouTube channel like a website that you optimize for SEO.

This episode is packed with tips and information on how SEO mixes with YouTube and how to grow your presence on YouTube.


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In my research, I found that it takes about 16 months for someone to reach 1,000 subscribers and get monetization. Those 4000 hours, I was able to get them in about six months. –Paul André de Vera, 42:48

You can learn by teaching, you can learn by researching, and then you can learn by interviewing other people like I do on my show. I can pick the brains of all the SEO pros out there. It’s one of those things where I can deepen my knowledge by having good conversations with people. –Paul André de Vera, 3:08

Sometimes we think about sales a lot more than marketing retention. Retention and engagement are the factors for future growth. So hit that base, let them in like, “Hey, you’re VIPs!” and you can see that this ahead of time makes everyone feel special while doing it. – Loren Baker, 27:22


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[00:01] – How Dre got into SEO and what motivated him to start his own YouTube show.
[09:39] – Where Andre finds ideas for his show.
[11:21] – How to manage content exhaustion.
[12:28] – How to keep the content up to date.
[14:19] – Where Andre draws his inspiration from.
[16:43] – Are user signals helping you grow your channel?
[17:57] – How to use SEO to build your channel.
[19:26] – How to classify your videos.
[32:36] – How André widens his audience.
[34:31] – How to be unique on YouTube.
[37:04] – Why put hashtags in the title and description.
[39:43] – The essential entities to tie.
[41:04] – A knowledge bomb for YouTube keyword research.
[42:19] – Other video promotion strategies for those starting a channel from scratch.
[44:54] – To what extent is YouTube targeted at regional level?
[48:55] – Does Andre Split test on YouTube?
[50:28] – The importance of thumbnails.
[52:04] – How to train the YouTube algorithm.

Resources mentioned:

The audience is what keeps me coming back. Being stuck at home was one of those things where it turned into therapy. – Paul Andre de Vera, 30:04

So many times in advertising and marketing we hear people say new audience, new users, new sales, and sidestep the power of targeting your audience. –Loren Baker, 26:59

Grow your channel on the same platform as you are. For example, give me a podcast guest if you have a podcast. If you have a YouTube channel, interact with other YouTube channels to quickly attract that crowd to your channel. –Paul André de Vera, 04:39


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Through his two YouTube channels, SEO Video Show and DRE TV, Andre combines the best of both worlds when it comes to SEO and YouTube. He has a diverse background, having worked for 15 years in SEO, and he also currently specializes in personal branding and public speaking. He balances his work as a digital marketing consultant with his full-time role as Global Head of Search Marketing for Workday.

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Connect with Loren Baker, Founder of Search Engine Journal:

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