Many people have noticed that their web traffic is dropping in 2021, and there are many reasons that have come to be cited as to why this has happened. Chances are, Google’s update on Page Experiences could have had something to do with this, as this is the sort of thing that could potentially impact your SEO and cause the previous optimization that you could have implemented would not have as much of an impact on you in the future.
Some might wonder why this update should be of concern to them, and the simple answer is that Google is the most popular and powerful search engine in the world. With 40,000 searches per second, representing up to 3.5 billion searches in a single day, Google has over 92% of the global search engine market share, everything has been considered and taken into account. All of this means that worrying about Google updates will likely be something that ends up helping you get the best possible results from whatever you’re currently trying to do.
The gist of this new update is that Google is now starting to rank websites based on the type of user experience they offer. With all that said and now out of the way, it’s important to note that the essentials of the web will be a crucial part of this, and that includes things like load times, interactivity as well as the stability of the web. entire website. These factors can help determine whether or not a particular user could get the information they wanted when they first visited the site, which is a factor that really can’t be turned down at all.
These metrics have also been considered before, but the thing to note is that Google is adding three new metrics that you might want to consider as well. The first of these is Largest Contentful Paint or LCP, and it basically judges how fast a site loads after the first click. First Entry Delay is another new metric that measures how quickly your site can respond to user input. Finally, there’s Cumulative Layout Shift which checks your layout for consistency while a user can interact with it.
Mobile usability is another new factor that Google seems to be taking very seriously. Avoiding the use of Flash and other types of outdated software can help you get the grade you want in this regard, and using larger fonts can increase readability, which can boost your SEO significantly. You should also consider putting some space between the different links that might be on your site so that users don’t end up accidentally pressing the wrong one.
All of these changes are pretty smart if you think about it, as they have the potential to dramatically improve the kind of experience that users could get from whatever websites they go to. Google is trying to improve the overall quality of the website, and while that may require you to shift gears, it’s not too much of a pivot and you can adjust accordingly now that you have the right information.
H / T: Attack.
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