Good content is a magnet. A magnet that draws search engine traffic to your web properties, whether it’s a website, blog, or eCommerce store.
However, to grab the attention of search engines, the content needs to be rich in more than just keywords. Creating content that works isn’t just an art, it’s a science. Developed content should not only inform and engage, but also convert. Here are some simple rules that will add muscle to your SEO content development:
Stay focused: A search engine user who comes to your website is there for a purpose. They are looking for something specific. We know this because they typed a specific set of keywords to land on your page. Does your web page live up to your users’ intentions? Does this answer their questions in advance? Is the content targeted? At a glance, visitors should understand exactly what a page is about. This means short, clear sentences and words that are a far cry from technical jargon. Usually, sites that rank well have simple, straightforward language.
Give a good title: The title is one of the most important parts of search engine real estate that attracts users. Make it count. If you can relate a great hook to keywords, you’re on your way to being relevant. The title should clearly explain to the user how the page will respond to their intent. In addition to the title, sprinkle your text with good captions that incorporate important keywords. Subtitles increase the readability of your text.
Keep the content up to date: It is essential that you add new content regularly to improve search engine rankings. It might be helpful to have a blog that covers hot topics and news about your industry. This will help you rank for topical keywords and attract long tail traffic. Also, if users think they will find something new, they are likely to revisit your website even if they are not actively researching a product from you.
Don’t ignore grammar: Grammar, unfortunately, is something that many SEO copywriters tend to ignore while incorporating keywords. SEO copywriters tend to include terms commonly used on search engines that are often inaccurate. Mixing wrong phrases and terms in your content is not only incorrect, but also reduces relevance. Additionally, grammar ensures consistency and a certain standard in your writing so that your meaning is clear and ambiguous. While bad grammar doesn’t directly affect your ranking, it can damage your reputation.
Experiment with the length and format: The jury is still out on whether the length of the content is directly proportional to your ranking. Rather than the length, you should focus on the topic. Be true to the topic and be sure to cover all aspects of the story. Find out what is the content length of the top ranked sites for those keywords. Experiment with articles of different lengths and learn from your analyzes. In addition to length, experiment with formats – lists, Q&A, interviews, etc.
Link your content: The internal links between your content are almost as important as getting backlinks. Find keywords in your content that you can use to link to other pieces of content (for example, create a glossary and relate industry jargon to the respective terms in the glossary). Internal links will not only help you on search engines but also improve contextual navigation.
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