Seo strategy

The Most Effective Content Generation And The Hardest SEO Strategy

Search engine optimization (SEO) remains the number one strategy for reaching potential customers, as long as companies invest the necessary time and resources. To support this, a new study suggests that generating content is the most effective way for businesses to benefit from SEO, but it’s also the most difficult.

In terms of tactics to maximize SEO efforts, more than half of influencer marketing (57%) said content creation was the most effective, and 48% said it was the most difficult. Other effective tactics included keyword / phrase research (49%), social media integration (39%), and external / internal linking (36%). In addition to content creation, linking (45%) and keyword research (35%) were at the top of the list of tough tactics.

The survey, conducted by marketing research agency Ascend2, found that 81% of people surveyed rate their SEO efforts as at least above average. Half of those surveyed said driving traffic is their primary SEO goal, and 46% said search rankings are their biggest barrier to SEO success.

“With changes in search algorithms and the focus on quality and relevance of content over quantity, it is even more important that marketers strategize and devote resources to content creation. “Todd Lebo, Partner and Marketing Director of Ascend2, told Marketing Dive.

Supporting Lebo’s statement, 82% of marketers said SEO effectiveness is on the rise while 42% said its effectiveness is increasing significantly. The survey also showed that 76% of businesses execute some or all of their SEO tactics using outside resources due to the difficulty and time-consuming nature of content creation and link building.

“Whether businesses do it themselves or hire someone, they need to have a well-planned and well-executed SEO campaign,” Eric Sachs of Sachs Marketing Group recently told Counselor. “SEO is all about content – if the content is substandard or copied, there isn’t enough information for the search engine to think your website is relevant based on search queries. “