While it may seem like an integral part of our lives now, social media is still new and we are still rocked by their revolution. Social media has taken much of the oxygen in our public discourse. In fact, he often moderates the speech, whether the moderators of the presidential debate are ask Twitter for ideas for questions or YouTube influencers get together for a boxing match.
The enormous impact of social media on our world presents tremendous opportunities for all types of businesses. It can go a long way in supporting your SEO and digital marketing efforts. Whether you’re trying to build brand equity in your industry or promote a new product or service, social media can help you move up the rankings. In fact, it can play one of the most important roles in your digital marketing strategy.
Leverage social media to support your digital marketing work
Even though Google and other search engines cannot crawl the number of subscribers or subscribers on your social media pages, you can rest assured that the social media is out. an important but indirect role to help your brand gain exposure.
It really comes down to two things. A healthy and strong social media presence helps build and strengthen authority in your particular industry or niche. From there, consistent interactions with your social media page and website build that reputation, leading search engines like Google to rank your website higher.
Consistent, high-quality content that is entertaining and adds value to your audience builds authority. It shows that you know what you’re talking about which can encourage your subscribers and audience to visit your website. Search engines love it all, especially if your audience is referring to your website, which social media can help you accomplish. It takes some time to create consistent backlinks to your content, but by getting those backlinks you will likely see an increase in your search engine rankings.
Besides being a key part of your SEO strategy, a strong social media presence can be the perfect fit to help you with your other digital marketing jobs. For example, a solid, solid social media following makes the hype and enthusiasm for a new product a lot easier. We’ve seen this in everything from Hostess to restart the Twinkie (generating over 372 million Twitter impressions and 500,000 new Facebook fans) at Wendy’s launch his Bretzel Bacon Burger. Instead of doing expensive video advertising and buying expensive TV airtime, businesses can deliver content to an organized group of interested subscribers. Combined with strategic social media ad purchases, when done right, businesses can achieve significantly higher ROI when launch or release of new products.
The good news doesn’t end there. Social media can help you identify prospects who aren’t necessarily on your radar. It is mainly about harnessing the power of social media ads and their targeting capabilities. For as many criticisms that Facebook and other social networks have received for their handling of user data, these companies have received sky-high ratings because of the tremendous value they provide to advertisers.
Create high quality content and take advantage of tools like Similar audiences can help you identify warm prospects. Besides their targeting abilities, the beauty of social media ads is that you can iterate through them quickly. You can use the wealth of data provided by social media behemoths like Facebook and Twitter and quickly change your pitch and target audience. This rapid cycle of iteration is extremely powerful and can help you see real, tangible growth in your customer base.
If you want to see the real power of social media, be sure to follow these three main steps:
1. Encourage the creation of backlinks from your audience.
The best thing you can do to encourage the creation of social media backlinks is to build a strong following using the platform. Next, make sure you are delivering quality content both on your website and on social media platforms. When you have an audience that sees you as an expert on a particular topic and knows from what you share on social media that you have relevant resources that they could share with their audience, they’ll be more likely to create a link to you. For example, if one of your subscribers is also a blogger and they see you posting tips on your social media with useful links to your website, they might include those links in their blog as well.
2. Get customers’ attention when you have something important to say.
To get their attention, you just need to make sure you get the point across. Social media can often be overlooked when businesses think there are bigger and better ways to get their message out. It’s important to remember that social media can be a great way to grab the attention of your audience, especially if you take the time to find the best way to do it with your specific audience.
3. Direct messages to the right place with the wealth of social media targeting tools.
It’s not easy to break all the noise. You need to have a deep and intuitive understanding of what your audience wants in order to deliver the content they’re looking for. It takes hard work, experimentation, and work on the feedback you receive. But it could be one of the best ways to improve your SEO and see your business successful.
Riding the wave of social media
Having a social presence is basically a requirement for businesses today. This is for good reason, however, as a healthy and strong social media presence can create immense value. Social media can not only help your website increase in search engine rankings, but it can also help you launch new products and find new customers.
Whether you or someone else is running your business on social media, we encourage you to keep these benefits in mind. Start small experiments and follow the latest trends. In the long run, your work will certainly pay off.