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SEO is a very common term for businesses on the Internet today. It would be surprising to find someone who hasn’t heard of search engine optimization and cares about their business’s online presence. From mounting the website to the top of search results to restoring personalized searches, this tool is very essential for the digital presence and success of a business. Nowadays, online digital marketplaces are taking the industry by storm as entrepreneurs grasp the essence of engaging in this trade. The benefits of content writing complemented by the direct customer contact line without any foreign interference is a huge win, and no one would want to miss out on this opportunity.
Taking advantage of all this gain in this industry, it was believed that the fierce competition in the industry disturbed the businessmen. Due to the relatively easy establishment process, the number of companies registering online is increasing every second, and thus the competition for B2C manufacturers continues to get tougher. Considering a scenario where Seller A and Seller B sell headphones on the internet, and their products are identical, what would differentiate their websites once a user types “headphones” into the search bar?
Content written under the watchful and complex eye of SEO may be the only point of differentiation between the two, and while it may take a while before the company starts reaping the benefits of this tool, it does. ultimately proves to be the champion of the long game. Here is a careful and hand-picked list of benefits a new business could accrue through SEO optimization.
Related: 7 Reasons SEO Matters for Every Startup
Leads to a better user experience
The overall goal of a website is to create an attractive user interface which eventually enhances the UX of it. In a scenario where the website hosts the description of a particular product, but the written content is grammatically incorrect or not appealing to the audience, it gives the wrong impression to the user and he will not spend time on that website . It is essential to design every page with user experience in mind because nothing outweighs its importance. The font used, the color of the font, its positioning on the web page, are all very relevant actions towards more clicks, more leads and a better memorization of the brand. Eventually, the product would sell more, thanks to the pleasant UX.
Main source of leads
In online commerce, it can be assumed that the company is aware of the leads. The way inbound strategies are designed and placed in each website leads successfully from one product to another, which is most often prevalent in the case of B2B and B2C businesses. SEO optimized content is one of the main mediums for leads in a business and hence it benefits the business daily. SEO copywriting tactics are aligned to help generate new leads, and if such a tactic fails to generate the same, you should revise it and apply new tactics in its place.
Results in a higher conversion rate
SEO allows the website to rank high in search engines, so there is a higher chance that the user will buy the products or services from your website. Consider a physical market that sells cricket bats and two well-known stores for their product. The customer will prefer to buy the bat from the store which has an attractive appearance than from the store which does not. SEO is the appearance of the digital website, and search engines place websites with better SEO alignment at the top of search results. Since users trust the search engine algorithm and its ranking, they are much more likely to purchase the product from the top ranked results.
Related: How Website Design Can Make or Break SEO for Startups
Encourages users to make purchases from post search in the physical store
Consider a B2C apparel brand that is gaining exposure through digital marketing. After reaching the designated customers through advertisement, the next task is to convince the customer to visit the physical stores via pleasant UX. However, UX consists of various elements, such as product image, product description, smooth and convenient shopping process, and premium after-sales services. Once the content can convince the customer of its quality through relevant context and sense of style, the customer would want to feel and look at the products physically, thereby generating in-store sales.
Building brand credibility
While the basics of SEO lie in a few numbered contexts of ranking high, improving UI and UX, and monitoring every minor aspect of the content displayed on the page, the benefits far outweigh this number. Another striking and very important aspect of business is building a brand image. While building a physical market may take some time, in the digital realm it’s more about how efficiently the SEO team operates. It is pertinent to realize that once a website starts ranking in the top five search results, visitors and users will realize that it is a premium brand. Thus, a community revolving around the brand will form and brand loyalty will eventually increase sales.
For start-ups, SEO is a boon and technology is their key weapon to making sales. Such a company may have a top-notch product or offer the best service, but without a well-planned and thoughtful process of SEO optimization and digital marketing, it is impossible for them to reach the right customers. Nowadays, there is little or no prospect for a business without a digital facade, so it is very important that the website or web page is maintained regularly and efficiently. Once it starts happening in the hands of trained professional content writers and content strategists, it’s hard to stop a brand or product from gaining notoriety and profiting magnanimously.
Related: The Startup Handbook for Perfecting SEO Strategy